Junior User Acquisition Specialist (Apple Search Ads)

We are Zutobi, a global EdTech leader that is redefining driver education worldwide. Our flagship app is the #1 driver’s ed solution in the US, helping millions of people become safer, more confident drivers through gamified learning. Today, Zutobi boasts over 10M+ downloads, 250K+ monthly active users, and a 4.9-star rating backed by 200K+ reviews. Over the last 8 years, we’ve scaled from a 5-person startup into a profitable global team of 70+ professionals.

Are you analytical, data-driven, and excited to kickstart your career in growth marketing? We are looking for a Junior ASA User Acquisition Specialist to help scale our paid advertising channels and bring new users to Zutobi. Working closely with senior performance marketers and creative teams, you will learn the ins and outs of paid acquisition - from setting up and optimizing campaigns across to analyzing data and testing new creatives.

About you:

• 0–2 years of hands-on or internship experience in digital marketing, paid media, or growth analytics.
• Basic understanding of performance marketing fundamentals (CPM, CPC, CPI, CPA, ROAS).
• Basic exposure to the Apple Search Ads (ASA) dashboard and mobile measurement partners.
• High level of precision when handling budget numbers, tracking parameters, and campaign settings.
• Strong written and verbal English skills to collaborate cross-functionally with creative and product teams.
• A proactive mindset and strong willingness to learn and develop as a specialized mobile performance marketer.

About your responsibilities:

• Planning, developing, executing, and optimizing ASA campaigns to achieve business goals.
• Collaborating with ASO and design teams to test Custom Product Pages and ad creative variations to boost App Store conversion rates.
• Managing the effectiveness of advertising campaigns, tracking key metrics, and delivering regular progress reports to demonstrate achievements and return on ad spend.
• Strategically planning, overseeing, and optimizing the advertising budget to maximize the impact and effectiveness of campaigns.
• Utilizing analytical tools to gather insights, identify opportunities for improvement and guide data-driven decision-making in advertising strategies.

Will be a plus: 

• Experience working with the US market.
• Apple Search Ads Certification.
• Understanding of OKRs framework.
• Prior experience working with mobile apps.

What we offer:

• Absolute freedom to push boundaries, test new ideas, and fully leverage your expertise.
• A fully remote team with flexible working hours designed to support a healthy work-life integration.
• Enough paid vacation days and sick leave, ensuring you have the time to rest, recharge, and prioritize your well-being.
• Allocated budget for advanced professional courses and leadership training to support your ongoing growth.