Demand Generation Specialist (Lead Generation / Growth Marketing)

We are looking for a Demand Generation Specialist (Lead Generation / Growth Marketing) who will be responsible for developing and scaling client acquisition channels for our web development and design services. This role is a great fit for a Lead Generation Specialist, Growth Marketer, or Media Buyer who enjoys working at the intersection of marketing, analytics, SEO, and AI tools.

The primary goal of this role is to generate qualified leads through existing channels while exploring and developing new opportunities for client acquisition. Your key KPI will be booked discovery calls and qualified inquiries received via platforms or messaging channels.

Your Responsibilities:

• Develop, optimize, and scale lead generation channels.
• Analyze how potential clients search for our services and identify growth opportunities.
• Research market trends, competitors, and customer behavior.
• Improve content, SEO performance, and conversion rates across marketing channels.
• Launch and optimize paid advertising campaigns.
• Leverage AI tools to increase marketing and lead generation efficiency.

Channels and Platforms You Will Work With:

• Website (SEO, conversion rate optimization, case studies)
• Upwork (SEO, profile optimization, scanners and automation tools)
• LinkedIn (content creation, prospecting, website visitor tracking tools)
• Behance & Dribbble (case studies, SEO, paid promotion)
• Paid Ads (Google Ads & Meta Ads campaign setup and optimization)
• AI Tools (ChatGPT and Claude for AEO/GEO optimization, research, and automation)
• Content & Community Platforms (X/Twitter, Reddit, Threads, YouTube — content marketing and SEO)
• Fiverr (SEO, case studies, paid promotion, lead generation)

Requirements:

• At least 1 year of experience in Lead Generation, Growth Marketing, Demand Generation, or Media Buying.
• Strong understanding of SEO and content marketing principles.
• Hands-on experience with at least several lead generation channels.
• Analytical mindset and a willingness to experiment with new client acquisition strategies.
• Understanding of marketing metrics and conversion optimization.
• English proficiency at an Intermediate level or higher.

Must-Have Skills:

• Confident use of AI tools in day-to-day work.
• Understanding of modern AI approaches beyond prompt engineering, including RAG (Retrieval-Augmented Generation), AI agents, and workflow automation.
• Ability to quickly research and validate new lead generation channels and growth opportunities.

Nice to Have:

• Experience with Similarweb.
• Ahrefs.
• Semrush.
• Google Trends.
• Instantly and other outbound marketing tools.
• Understanding of web development and UX/UI design processes.

What We Offer:

• Fully remote work with a flexible schedule;
• Exciting international projects and direct client communication;
• Supportive team and transparent processes;
• Opportunities for professional growth and career development;
• Competitive compensation.

Submit today if you’re ready to join our friendly, multifunctional, and professional team!