Retention Marketing Manager

RedCore is an international business group that creates technological solutions for digital markets. Our products and services cover fintech, marketing, e-commerce, customer service, communications, and regulatory technologies.

We are looking for a Retention Marketing Manager to join our team!

Requirements:

- 2+ years of experience in retention, CRM, or lifecycle marketing roles;

- Experience in segmentation, customer journey mapping, and lifecycle communication;

- Background in industries such as e-commerce, fintech, SaaS, or mobile apps is a strong plus;

- Experience in drafting and conducting marketing activities for player retention and return;

- Knowledge and ability to calculate the economy of the basic mechanics of bonuses, tournaments, lotteries, daily quests;

- Strong English skills, with ability to write and communicate briefs and tasks;

- Experience with client segmentation, preferably RFM;

- Knowledge of marketing and niche metrics: CvR, Margin, LTV, ARPU, RR, GGR, NGR, etc.;

- Understanding of basic approaches to A/B testing and hypothesis testing to optimize marketing activities;

- Experience working with analytics tools: GA, Tableau, Power BI, Google Data Studio;

- Knowledge of market and competitor analysis methods.

Will be plus

- Familiarity with leading game and slot providers;

- Strong understanding of user lifecycles, and effective retention techniques;

- Awareness of key sports commonly featured in betting lines, including major teams, clubs, and athletes;

- Experience collaborating with cross-functional teams such as product, customer support, and user acquisition.

Responsibilities:

- Develop and execute retention strategies to improve customer engagement and reduce churn;

- Plan and manage multi-channel campaigns across the customer lifecycle;

- Segment audiences and personalize communications/promotions based on user behavior and data insights;

- Analyze campaign performance, run A/B tests, and optimize for key KPIs (LTV, retention, churn);

- Collaborate with Product, BI, and Creative teams to ensure consistent and effective user experiences.

Our benefits to you:

☘️An exciting and challenging job in a fast-growing business group, the opportunity to be part of a multicultural team of top professionals in Development, Architecture, Management, Operations, Marketing, Legal, Finance, and more

🤝🏻Great working atmosphere with passionate experts and leaders, sharing a friendly culture and a success-driven mindset is guaranteed

🧑🏻‍💻Modern corporate equipment based on macOS or Windows and additional equipment are provided

🏖Paid vacations, sick leave, personal events days, days off

💵Referral program — enjoy cooperation with your colleagues and get the bonus

📚Educational programs: regular internal training sessions, compensation for external education, attendance of specialized global conferences

🎯Rewards program for mentoring and coaching colleagues

✈️In-house Travel Service

🦄Multiple internal activities: online platform for employees with quests, gamification, presents and news, clubs for movie / book / pets lovers and more

🎳Other benefits could be added based on your location