AEO / Growth Marketing Manager
EducateMe is an AI-native learning platform for growing US companies. We're hiring a growth operator to own a new acquisition channel: AI search.
You'll be measured on the number of SQL, not articles.
When a buyer asks ChatGPT, "what's the best LMS for a 200-person behavioral health company?" — your job is to make sure EducateMe is in the answer. That's the whole role: owning how AI assistants see, describe, and recommend us.
This is not a content manager position. Content production is ~30% of the job, and even that part is operating our AI content engine (Claude-based pipeline): prompting, editing, injecting real customer specifics, shipping. Nobody here writes articles from scratch since we operate the AI-powered content engine
What you'll own:
The channel and its number. Your KPI is AI-attributed demos/month, with citation share on our target prompt set as the leading indicator.
- On-site assets — run the AI content engine: comparison and alternative pages, pricing content, question pages, case studies. You maintain the money pages that AI assistants cite.
- Off-site presence — manage the Reddit agency relationship, pitch industry listicles (eLearning Industry and similar), own our G2/Capterra profiles and the review pipeline (with our CSM), keep the YouTube listing-video cadence running.
- Measurement — monthly money-prompt tracking across ChatGPT, Claude, Perplexity, and Google AI Mode; demo attribution analysis; a monthly "what moved and why" readout to the founder.
- Sales enablement spillover — case studies, one-pagers, and snippets flowing to our outbound SDR and founder-led deals. The same assets serve both.
Requirements
- AI-native. Daily user of ChatGPT/Claude — you have an intuition for how AI assistants compose answers and pick what to recommend.
- Channel ownership experience. You've run a growth channel to a measurable result: traffic, leads, revenue. Any channel counts, including your own project (a site, a community, a Telegram channel you grew).
- Data-comfortable. You read analytics without hand-holding and find answers in data yourself.
- Strong written English (C1). Editing and judgment matter more than prose.
- Generalist mindset. Content, community, and measurement in one role: you switch between them daily.
- B2B SaaS experience is a plus, not a must.
What this role is NOT:
- Not a classic content manager or copywriter — we don't need article volume
- Not classic SEO — link building and keyword rankings aren't the game
- Not an agency strategist — no strategy decks, hands-on execution only
Format
- Full-time, remote
- You report directly to the founder and work alongside a small senior team (product, engineering, customer success, outbound)