Middle User Acquisition Specialist (TikTok)

Zutobi is a global edtech product company creating engaging digital learning experiences. We’re a team of ~75 people across product, growth, marketing, and operations, building multiple apps used by 250,000+ monthly users worldwide. We operate as a bottom-up company, where initiative, ownership, and experimentation are core to how we work.

Currently, we are seeking a data-focused and result-oriented User Acquisition Specialist to join our amazing global team! In this role, you will be responsible for planning, implementing, and optimizing paid advertising campaigns in TikTok, and sometimes supporting team with Facebook, Instagram, Snapchat and Google UAC for promoting Zutobi ptoducts.

About you:

• At least 2 years of experience with planning, launching and managing paid advertising campaigns in TikTok, or Facebook, Instagram, Snapchat, and Google UAC.
• Deep understanding of advertising metrics such as CTR, CPC, CPM, CPA, CPL, LTV, ROAS, etc., and the ability to apply them in work.
• Experience with US and European markets
• Experience with web-to-web acquisition funnels (Google, Meta) — understanding of funnels, metrics, and landing pages/quizzes.
• Proficiency in setting up and utilizing marketing analytics tools such as Google Analytics, AppsFlyer, RevenueCat, etc.
• Strong analytical skills and data-driven approach: the ability to analyze data and metrics, and the capacity to adapt advertising strategies and optimize budgets for maximizing profitability.
• Upper-Intermediate (or higher) English level.

About your responsibilities:

• Collaborating with our creative team to develop paid advertising strategies for user acquisition, product growth and increasing profitability.
• Planning, developing, executing, and optimizing advertising campaigns TikTok , or sometimes Facebook, Instagram, Snapchat, and Google UAC to achieve business goals.
• Managing the effectiveness of advertising campaigns, tracking key metrics, and delivering regular progress reports to demonstrate achievements and return on ad spend (ROAS).
• Strategically planning, overseeing, and optimizing the advertising budget to maximize the impact and effectiveness of campaigns.
• Utilizing analytical tools to gather insights, identify opportunities for improvement and guide data-driven decision-making in advertising strategies.
• Reporting on DEMO and team meeting 

💙 What we offer

• Culture: Empowering, ’Bottom Up’ culture valuing initiative, collaboration, and continuous learning, aligned with values of Safety, Simplicity, Modernity, Encouragement, Helpfulness, and Accountability.
• Impact & Growth: Work with an industry-leading product (250,000+ monthly users, 10M+ downloads).
• Innovation: Freedom to innovate and utilize expertise in a company that encourages ideas and initiative.
• Work Flexibility: Remote work with flexible 40-hour/week schedule, accommodating team meetings and collaboration.
• Vacation: 20 business days (4 weeks) annual leave.
• Sick Leave: 20 business days (4 weeks) annual sick leave.
• Holidays: Ukrainian public holidays are default days off.
• Learning & Development: Reimbursement for development courses/training, fostering a continuous professional development culture where employees seek opportunities and managers coach teams.