Shopify Specialist

About the Company

Celtara is a fast-growing portfolio of Health & Wellness e-commerce brands operating in the U.S. market.
 

Our brands focus on subscription-based nutritional products designed to support gut health, immunity, metabolic wellness, and overall well-being.
 

As we scale multiple DTC brands, we are looking for a highly technical Shopify specialist who can own not only store operations, but also the ecommerce systems, integrations, tracking infrastructure, subscriptions, analytics, and troubleshooting required to support sustainable growth.

About the Role

We are looking for someone who understands the entire ecommerce ecosystem around Shopify and can confidently work across subscriptions, tracking, analytics, integrations, checkout customization, retention systems, and operational troubleshooting.
 

You will work closely with the Brand CMO, marketing, operations, logistics, and customer support teams to ensure our stores operate efficiently and our data remains accurate and actionable.

Core Responsibilities
 

Shopify Operations

• Manage Shopify store configurations, products, collections, discounts, metafields, and Shopify Markets
• Support Shopify Plus functionality and checkout customization
• Troubleshoot store issues and improve operational workflows
   

Subscription & Retention

• Manage and optimize Recharge subscriptions
• Support failed payment recovery, cancellations, skips, swaps, and retention workflows
• Monitor subscription performance, retention metrics, and customer lifetime value (LTV)
   

Tracking, Analytics & Attribution

• Validate and troubleshoot ecommerce tracking across Shopify, Meta, Google, and attribution platforms
• Investigate data discrepancies and event tracking issues
• Monitor customer acquisition performance, retention metrics, and LTV trends
• Support reporting and KPI analysis
   

Ecommerce Systems & Integrations

• Maintain integrations between Shopify and platforms such as Recharge, Klaviyo, review tools, loyalty systems, and other ecommerce applications
• Configure and troubleshoot automations, workflows, and webhooks
   

CRO & Technical Maintenance

• Support A/B testing initiatives
• Improve checkout performance and customer experience
• Maintain store stability, integrations, and technical infrastructure
   

Documentation & Process Improvement

• Create and maintain SOPs
• Document technical solutions and operational processes
• Improve operational consistency across brands

Required Experience

Shopify

• Shopify Plus
• Shopify Admin
• Metafields
• Shopify Flow
• Liquid
• HTML / CSS / JavaScript
• Shopify APIs (GraphQL / Admin API)

Subscription & Retention

• Recharge (required)
• Experience working with subscription-based businesses
• Understanding of retention metrics and LTV

Tracking & Analytics

Experience with several of the following:

• Elevar
• Triple Whale
• Hyros
• GA4
• GTM
• Microsoft Clarity
• Hotjar

Server-Side Tracking

Experience with:

• Meta CAPI
• Server-side tracking
• Event validation
• Event deduplication

Ecommerce Systems

Experience with several of the following:

• Klaviyo
• Zendesk
• PostPilot
• Octane AI
• Judge.me
• Yotpo
• Rivo
• Loyalty platforms

Technical Troubleshooting

Ability to independently diagnose and resolve:

• Tracking issues
• Subscription issues
• Checkout issues
• Integration failures
• Data discrepancies

Nice to Have

• BigQuery, SQL, or Google Cloud experience
• Marketplace integrations
• Chargeflow or NoFraud
• Affiliate platforms (GOAFFPRO, Levanta)
• Health & Wellness ecommerce experience

What We Offer
-Competitive salary
-Fully remote & flexible schedule
-Fast-growing e-commerce environment
-Learning & career growth
-Work with experienced team & experts