Head of Sales

BankStore is the navigation layer for startup banking. Our AI-powered platform matches businesses with banks, payment providers and legal/incorporation providers that fit their risk profile. We don't move money. We design the system behind it.
 

We are creating a dedicated Sales Department and looking for the person who will build it.
 

The role

This isn't a role to run an existing team. It's a role to build one.

You will set up the department from scratch: structure, processes, metrics, CRM and the client acquisition strategy. Your focus is B2B clients in the banking and financial sectors, plus our legal services direction for fintech, with scope to develop additional client profiles and service lines as the business evolves.
 

What you'll own

Department and team

• Design the department structure, roles and hiring plan; hire and onboard the first sales managers
• Set targets, planning rhythm and accountability for the team

Sales process

• Define the full process: Lead > Qualification > Demo > Proposal > Deal > Handoff to client execution
• Write playbooks, qualification criteria, response-time standards and objection handling
• Analyze lost deals and unfinished opportunities, and feed the findings back into the process

CRM

• Design the pipeline stages, fields, lead routing and automations in our CRM
• Make the CRM the single source of truth for clients, deals and forecasts

Metrics

• Build the KPI system: funnel conversion, cycle length, win/loss reasons, pipeline coverage, cost of acquisition, forecast accuracy
• Report sales performance and growth opportunities to leadership on a regular cadence

Client acquisition strategy

• Define ICPs and segments within B2B banking and financial services, and for legal services for fintech
• Choose and build channels: outbound, inbound, events, referrals; run pricing and packaging together with leadership
• Lead complex commercial negotiations with key accounts

Cross-department interaction

• Marketing: lead generation, content, shared funnel definitions
• Partnerships: partner-sourced leads and agreed commercial terms
• Product: structured client feedback and feature requests
• Legal & Compliance: contract terms and what we can and cannot promise clients
• Client Execution / Operations: clean handoff from signed deal to onboarding
• Finance: pricing, forecasts, reporting
   

Must have

• 7+ years in B2B sales, including 3+ years leading a sales team
• Experience building or restructuring a sales function, not only managing an existing one
• Experience selling to financial-sector clients (fintech, banks, payments) or selling legal/compliance services to businesses
• Hands-on CRM design experience (any major CRM): pipeline, automation, reporting
• Analytical, metric-driven approach; you can show how you measured a funnel
• Strong negotiation and communication skills
• English C1+, Ukrainian native
   

Nice to have

• Experience with platform, marketplace or SaaS sales
• Understanding of KYB/KYC/AML processes and regulated-industry constraints
• Experience in international markets (US, UK, EU, UAE, Asia)
• Experience selling professional services (legal, incorporation, compliance)
   

This role is not

• A partnerships role: banks, payment providers and partner agreements are owned by the Partnerships Department
• A client execution role: onboarding and account opening are handled by Operations