Web Analyst

We're building a SaaS product and looking for an analytics engineer to set up our full tracking infrastructure from scratch. You'll be working in a pre-launch environment: things move fast, and requirements evolve.

 

• Audit and validate the existing analytics infrastructure
• Configure Server-Side GTM as a central routing hub for GA4, Meta CAPI, Mixpanel, Customer.io, and Google Ads
• Implement 20+ custom events from the event map
• Set up Meta CAPI with full matching parameters
• Establish end-to-end attribution
• Capture gclid in dataLayer from day one 
• Enforce UTM naming convention across all campaigns: campaign / adset / ad — no exceptions
• Configure Microsoft Clarity: heatmaps and session recordings for the landing page and onboarding
• Support A/B test launches: variable isolation, win-event setup, results interpretation
• Build dashboards in GA4 and Mixpanel: acquisition→activation→revenue funnel, trial cohort retention, creative performance
• Maintain and update documentation: event map, UTM convention, implementation status

Required Tools:

• Server-Side GTM
• GA4
• Meta CAPI
• Mixpanel
• Microsoft Clarity
• Customer IO
• Multi-pixel Meta Setup

Nice to have:

• BigQuery + SQL
• Looker Studio
• PSP awareness