User Acquisition Manager

We are looking for a Middle User Acquisition Manager to scale Android paid acquisition for Luminar Photo Editor and deliver the annual PPC revenue plan with an average ROAS above 90%.

 

Who we’re looking for
 

Responsibilities:

• Own and manage the full cycle of Android paid acquisition across Google Ads (UAC), Meta Ads, TikTok Ads with an average annual ROAS > 90%.
• Develop and scale campaigns for the web-to-web acquisition funnels. Reach 15%+ of total PPC mobile revenue.
• Launch and scale TikTok as a full acquisition channel. Achieve stable monthly spend with ROAS > 75%.
• Drive campaign processes: testing, reporting, and automation (rules, alerts, dashboards)
• Analyze performance end-to-end (impression to revenue) to identify growth opportunities and inefficiencies
• Collaborate with creative, product, and analytics teams to improve acquisition efficiency
• Stay up to date with platform updates and mobile acquisition trends

Requirements:

• Strong expertise in Google Ads (App Campaigns / UAC), Meta Ads, TikTok Ads — independently launch, optimize, and scale campaigns.
• Experience with web-to-web acquisition funnels (Google, Meta) — understanding of funnels, metrics, and landing pages/quizzes.
• Strong analytical skills and experience with attribution/analytics tools (AppsFlyer/Adjust, Firebase, Tableau, Adapty)
• AI literacy — hands-on use of AI tools for analysis, research, and workflow automation
• English for platform communication and documentation (B2)

Nice to have

• Experience with programmatic UA networks (Applovin, Liftoff, Moloco, Unity)

What we offer

For personal growth:

• A chance to work with a strong team and a unique opportunity to make substantial contributions to our award-winning photo editing tools;
• An educational allowance to ensure that your skills stay sharp;
• English, German, and Polish classes to strengthen your capabilities and widen your knowledge.

For comfort:

• A great environment where you’ll work with true professionals and amazing colleagues whom you’ll call friends quickly;
• The choice of working remotely or in our office space located on Podil, equipped with everything you might need for productive and comfortable work.

For health:

• Medical insurance;
• Twenty-one days of paid sick leave per year;

For leisure:

• Twenty-one days of paid vacation per year;
• Fun times at our frequent team-building activities.

What to expect when you apply

• An interview with our Talent Acquisition Specialist
• Professional interview
• Test task
• Management interview