Head of Marketing (Performance and Growth)

About our client
 

Our client develops digital products in the personal growth and wellbeing space, serving a global B2C audience. The company operates in a high-growth environment where marketing directly drives business performance, not vanity metrics. They are building a more structured and scalable growth engine and are looking for a marketing leader who can own this transformation. The product is accessible to users in more than 130 countries.

The goal of the Head of Marketing (Growth & Performance) role is to turn fragmented activities into a systematic, predictable, performance-driven growth model that directly impacts revenue, retention, and user acquisition efficiency. This is a leadership position with real influence on business outcomes.
 

What you will own

• End-to-end marketing strategy and performance outcomes
• User acquisition and growth channel effectiveness
• Full funnel economics (traffic → activation → monetization → retention)
• Budget allocation, scale and ROI logic
• Experimentation frameworks and testing culture
• Alignment between marketing, product, and analytics
• Building processes that scale, not manual tactics

Success in this role is measured by business metrics, not campaign volume.
 

Who we are looking for

We are looking for a growth-oriented marketing leader, not a traditional brand marketer.

• Proven B2C marketing experience (non-negotiable)
• 4+ years of marketing experience, with at least 2 years in leadership roles
• Deep understanding of performance and growth mechanics (Meta, Google Ads, TikTok) with large budgets
• Experience scaling paid acquisition channels
• Strong command of unit economics (CAC, LTV, ROAS, retention)
• Ability to connect creatives, funnels, and analytics into one system
• Experience working in product-centric or startup environments
• Comfort operating in evolving, imperfect structures
• High ownership and accountability mindset
   

This role will not suit profiles primarily focused on:

• B2B marketing
• corporate communications
• brand-only and awareness-only roles
• heavily layered enterprise environments

We value commercial thinking, structured problem-solving, and execution maturity.
 

What our client offers

• Real ownership of growth and marketing decisions
• Direct impact on core business metrics
• Ability to design and implement scalable systems
• Fast decision cycles and low bureaucracy
• Strong product and data environment
• Space for experimentation and strategic influence

This is a role for someone who wants visible impact and leverage.
 

Hiring Process

The evaluation process focuses on how you think and operate, not generic interviews.

• Intro Conversation: discussion of background, growth experience, and problem-solving approach
• Deep-Dive Interview: focused on marketing strategy, scaling logic, metrics, and decision frameworks
• Analytical and Case Exercise: a practical scenario reflecting real business challenges. We assess reasoning, prioritization, and commercial thinking
• Final Discussion: alignment on expectations, ownership scope, and success definition
   

What else client offers

• An office with a reliable shelter, generators, satellite internet, and other amenities (Kyiv, Lviv, Warsaw, Madrid)
• Access to our corporate knowledge base and professional communities
• Personal development plan
• Compensation for English language learning, external training, and courses
• Medical insurance and full sick leave compensation
• Company doctor and massage
• Sports activities: running, yoga, boxing, and more
• Corporate holidays: we go on a week-paid holiday to rest and recharge twice a year. Besides that, we provide 20 paid vacation days per year
• Supporting initiatives that help Ukraine

Required languages

English

C1 - Advanced