CRM Manager

JarvisHeart is a rapidly expanding global IT & Tech company based in Cyprus, dedicated to its team, providing an inspiring dynamic work culture.Established in 2024, we are aimed to deliver services and solutions for businesses. We attract and retain the best IT professionals, offering avenues for development and progress to provide exceptional solutions to clients around the globe. Join us and become a part of JarvisHeart’s success story.

CRM Manager Responsibilities:
1. Develop and implement CRM strategy (retention, reactivation, LTV growth)
2. Segment player base and manage the full customer journey
3. Launch and optimize CRM campaigns (Email, SMS, Push, In-App)
4. Personalize communications and bonus offers
5. Set up and manage trigger-based flows (onboarding, deposit, churn, winback)
6. Conduct A/B testing and continuously optimize campaigns
7. Analyze key metrics (Retention, LTV, ARPU, Conversion) and prepare reports
8. Manage bonus system and control its efficiency (ROI, abuse prevention)
9. Work with VIP and high-value player segments
10. Collaborate with marketing, product, and analytics teams

Hard Skills:

• 2+ years of experience in CRM / Retention (preferably in iGaming)
• Hands-on experience with CRM tools (Smartico, Optimove, Apuesta etc.)
• Strong understanding of player lifecycle, segmentation (RFM, behavioral)
• Experience with multi-channel campaigns (Email, SMS, Push, In-App,Robot)
• Knowledge of bonus mechanics and promotional strategies
• Data-driven mindset: ability to analyze metrics (Retention, LTV, ARPU, Conversion)
• A/B testing and campaign optimization experience
• Basic SQL / analytics tools (Power BI)
• Understanding of anti-fraud / bonus abuse mechanics
• Knowledge of compliance and responsible gaming principles

Soft Skills:

• Analytical thinking and attention to detail
• Strong ownership and result-oriented mindset
• Ability to work with large datasets and draw insights
• Proactive approach and
• Good communication and cross-team collaboration skills
• Ability to prioritize and manage multiple campaigns simultaneously
• Flexibility and quick adaptation
• Customer-centric mindset

What we offer:

• 17 vacation days (Enjoy vacation policy to recharge and explore. We believe work-life balance is key to personal and professional well-being.)
• 15 paid sick days (Your health matters. We offer paid sick leave to ensure you can recover without financial stress)
• Insurance after the probation period (Your well-being is our priority. After completing the probationary period, you’ll gain access to our comprehensive insurance plan to support your health and peace of mind.)
• Public holidays off (Take time to celebrate and enjoy national holidays with friends and family without worrying about work.)
• Work equipment provided (Start your journey with the best tools for success! We provide all the necessary equipment to help you work efficiently and comfortably.)