Marketing Analyst

Senior Analyst (Marketing & Traffic Focus)

About the Role

We are looking for a Senior Analyst with a strong focus on marketing metrics and traffic analysis.
In this role, you will work closely with marketing, affiliate, and CRM teams to analyze performance, build dashboards, and provide data-driven insights that directly impact ROI and growth.

Responsibilities

• Build and automate dashboards for marketing and traffic analytics
• Analyze performance of traffic channels and partners
• Prepare regular reporting (daily / weekly / monthly) for different teams.
• Conduct cohort analysis and RFM segmentation to evaluate user retention
• Calculate LTV and forecast traffic окупаемость
• Support strategic decisions (scaling channels, stopping underperforming sources)
• Evaluate partner performance and ROI (including fixed deals)
• Automate reporting processes to reduce manual workload

Requirements

Experience

• 2–4 years of experience as a Data Analyst / Product Analyst / BI Analyst
• Experience in digital marketing, e-commerce, or iGaming is a strong plus
• Hands-on experience with:
  • user funnel analytics
  • payment behavior
  • retention metrics
  • high-volume traffic data

Hard Skills

• Advanced Excel / Google Sheets (pivot tables, arrays, dashboards)
• Experience with BI tools: Power BI / Tableau / Looker / Data Studio
• Strong knowledge of Google Analytics 4 and BigQuery
• Experience with Jira / Confluence

Analytics & Business Knowledge

• Strong understanding of key metrics:
   CAC, ROI, ROAS, FTD, CR, ARPU / ARPPU, LTV, Retention Rate
• Understanding of unit economics and P&L
• Experience in:
  • dashboard development for different teams
  • user segmentation (RFM, cohort analysis)
  • evaluating marketing channels and partners

Soft Skills

• Strong attention to detail and data accuracy
• System thinking and ability to structure complex processes
• Ability to explain data insights in simple terms
• Result-oriented and responsible
• Ability to work under pressure and meet deadlines
• Proactive mindset (suggest improvements and automation ideas)

Success Metrics (3–6 months)

• Timely and high-quality delivery of dashboards and reports
• Reduction of manual work through automation
• Improved accuracy of ROI and LTV forecasts
• Contribution to decisions that increase ROI and retention
• Minimal errors and delays in analytics processes

Working Conditions

• Remote work.
• Flexible start of the working day.