HubSpot Marketing Specialist $$

Key Responsibilities: 

• Email Marketing: 
  • Create, schedule, and optimize engaging email campaigns for various purposes (nurture, announcements, promotions) from inception to deployment.
  • Collaborate closely with the marketing team to develop and implement new email templates and ensure brand consistency. 
  • Monitor email performance metrics (open rates, click-through rates, conversions) and recommend improvements. 
• Landing Pages & Forms: 
  • Design, build, and optimize high-converting landing pages and forms within HubSpot, ensuring seamless user experience.
  • Work with the marketing team to ensure all landing pages align with brand guidelines and campaign objectives.
  • Conduct A/B testing on landing page elements to maximize lead generation.
• Campaigns & Attribution: 
  • Set up new marketing campaigns within HubSpot, ensuring all necessary assets (emails, landing pages, forms, CTAs) are linked correctly. 
  • Ensure proper attribution tracking is in place for all content-related touchpoints to measure marketing impact. 
  • Develop and present clear campaign attribution reports to showcase the full customer journey and marketing's influence on pipeline and revenue. 
  • Fully understand campaign influence in HubSpot and identify marketing touchpoints that influence leads and revenue. 
• Segmentation: 
  • Develop and manage targeted audience lists based on marketing team needs, leveraging existing data and collaborating with the data team. 
• CTAs (Calls-to-Action): 
  • Develop, implement, and continuously test HubSpot CTAs to improve conversion rates across various marketing assets. 
• Personalization Features: 
  • Leverage HubSpot’s smart content and dynamic email features to create highly personalized user experiences and increase engagement. 
  • Contribute to the overall personalization strategy. 
• UTM Tracking & Ad Spend: 
  • Create and manage UTM tracking parameters for all campaigns to ensure accurate source attribution. 
  • Monitor and report on paid media performance and budget utilization within HubSpot, linking ad spend to campaign performance. 
• Marketing Events (Support): 

  • Support marketing events by creating registration pages, confirmation emails, and engagement tracking mechanisms within HubSpot. 

     

Qualifications: 

• 3+ years of hands-on, in-depth experience with HubSpot Marketing Hub, demonstrating proficiency across campaign execution, automation, reporting, and data management. 
• Proven ability to design and optimize engaging email campaigns and high-converting landing pages. 
• Strong understanding of email marketing best practices, segmentation, and lead nurturing. 
• Strong understanding of campaign attribution models, with proven experience in measuring marketing impact on pipeline and revenue. 
• Proven experience with UTM tracking and linking paid media data to HubSpot for comprehensive reporting. 
• Familiarity with A/B testing methodologies for continuous optimization. 
• Excellent collaboration skills, with a proven ability to work effectively with marketing, creative, and data teams. 
• Strong communication skills, both written and verbal, particularly when explaining technical concepts or data insights. 
• HubSpot certifications (e.g., Inbound Marketing, Email Marketing, Content Marketing, Marketing Software, Reporting and Analytics) are highly desirable.
• Readiness to work from 15:00 till 23:00 in order to have an optimal overlap of work hours with USA based teams.

We offer

• Comfortable working place;
• Medical insurance after the trial period ending;
• Team-building activities;
• 24 paid vacation days per year;
• 5 paid sick leave days per year.