Marketing Operations $$

Key Responsibilities: 

Data Management and Reporting: 

• Ensure data integrity within HubSpot, identifying and rectifying any inconsistencies or inaccuracies. 
• Generate regular reports on marketing performance, sales and marketing campaign effectiveness, and lead quality. 
• Provide actionable insights and recommendations based on data analysis to drive marketing strategy. 
• Obsession with reporting and curiosity about results and ways to leverage metrics and insights to inform future strategies  
• Web analytics knowledge and tracking for various reporting needs (Google Analytics, Tag Manager, UTM’s for campaign tracking) 

HubSpot Management: 

• Configure and maintain HubSpot for seamless lead generation, tracking, and analytics. 
• Create and manage workflows, lists, and segmentation to automate marketing processes and increase efficiency. 
• Collaborate with the sales & marketing teams to ensure accurate data capture and lead management within HubSpot. 
• Regularly monitor and analyze key performance metrics to identify opportunities for improvement. 

Campaign management: 

• Track campaign performance, lead progression, and revenue attribution to optimize campaign effectiveness. 
• Ability to think and present strategically, understanding how analytics and insights data can optimize marketing and sales’ activities and strategy  
• Collaborate with the sales and marketing teams to align campaigns with overall marketing strategies. 

Marketing Automation: 

• Implement and maintain marketing automation processes, including email marketing, lead nurturing, and lead scoring. 
• Utilize HubSpot's automation features to personalize communication and improve lead engagement. 

Team Collaboration: 

• Collaborate with cross-functional teams, including sales, marketing and data teams, to align goals and execute marketing initiatives. 
• Train and mentor team members on HubSpot and marketing automation best practices. 
• Foster a culture of continuous learning and growth within the marketing team. 

Required Qualifications: 

• Proven experience (2+ years) as a Marketing Operations Manager or similar role. 
• 2+ years experience with HubSpot, including certifications (HubSpot Certified is a plus). 
• Experience with Hubspot for tracking marketing and sales activities throughout the marketing and sales funnel (leads, opportunities, campaigns, lead scoring, attribution, building dashboards, executive reporting, etc.). 
• A true builder mentality with a ‘roll up the sleeves’ mentality and hands-on approach.  
• Data extraction, transformation, and analysis skills (Excel, SQL experience and Data Manipulation and Visualization). 
• Demonstrated success in planning and executing marketing campaigns 
• Strong analytical skills with the ability to interpret data and make data-driven decisions. 
• Proficiency in marketing automation tools and practices. 
• Excellent project management and organizational skills. 
• Strong communication and leadership abilities. 
• Readiness to work from 15:00 till 23:00 in order to have an optimal overlap of work hours with USA based teams.

We offer

• Comfortable working place;
• Medical insurance after the trial period ending;
• Team-building activities;
• 24 paid vacation days per year;
• 5 paid sick leave days per year.