Middle+ Product Manager – B2C Platform $$$$

Required:

We're building the global platform for barbecue culture — combining membership, structured directories (restaurants, teams, events), live competitions, user-generated content, and commerce into a scalable consumer ecosystem. This is not a marketing site. It is a content-heavy, subscription-driven B2C product. We are seeking a  Product Manager who can own the product end-to-end — defining the roadmap, driving execution with engineering, aligning UX/UI, and ensuring we build the right features at the right time.

Project Overview

Global platform for barbecue culture

Responsibilities

Own the product vision and roadmap

Translate business goals into prioritized product initiatives

Manage and direct engineering and UX/UI

Drive conversion, retention, and engagement strategy

Create clarity and velocity across teams

Remove product decision-making from the founders’ plate

This is a hands-on role. You will be writing specs, defining user flows, driving sprints, and making prioritization tradeoffs daily.

Write clear PRDs (Product Requirement Documents)

Define user stories and acceptance criteria

Run sprint planning and backlog grooming

Work directly with engineers to unblock progress

Partner with UX/UI to ensure cohesive experience

Own funnel instrumentation and analytics

Design and prioritize A/B testing

Improve membership conversion and engagement loops

Define KPIs and product success metrics

Structure entity relationships (events, teams, restaurants)

Optimize SEO-driven page generation

Design scalable UGC systems

Align content taxonomy and tagging strategy

Translate technical decisions to non-technical leadership

Provide structured updates and risk visibility

Manage tradeoffs across budget, scope, and speed

Requirements (Must-have)

3+ years product management experience

Built or scaled B2C subscription products

Experience with content-heavy or marketplace platforms

Strong UX intuition and conversion-first thinking

Deep familiarity with experimentation frameworks

Experience managing engineers directly

Comfortable working with React-based frontends and modern API-driven backends

Nice to Have

Experience with serverless environments (AWS)

Experience with Stripe subscription products

SEO-driven product experience

UGC moderation systems

Growth-stage startup experience

Hiring Process

Intro call

Technical discussion (focused on real experience)

Offer

Start: ASAP