Creative Marketing Lead $$$$

At Promova, we’re redefining language education for the AI-powered era — making learning accessible, personal, and inspiring for millions of people worldwide. 

Our 150+ teammates unite around one mission: to connect people, bridge cultures, and empower lifelong learners — in every country except aggressor states (yes, even Antarctica).

We blend AI innovation with human creativity to help people speak with confidence and truly belong anywhere. If you want to test bold ideas, move fast, and make an impact — you’ll feel right at home.

We’re looking for a Creative Marketing Lead who will take full end-to-end ownership of our creative strategy for paid acquisition.

In this role, you won’t just manage a team — you’ll build a scalable creative testing framework and continuously improve its efficiency. Your goal is to bridge the gap between creative production, analytics, and business objectives, transforming our creative department into a predictable engine for global growth.

Why This Role is Your Next Challenge:

• AI does the routine. You own the strategy. Our AI agents handle horizontal scale — generating and launching campaigns automatically. Full funnels from scratch in 25 minutes. Your job is to make the strategy behind it all sharper, faster, and more effective.
• You won’t be figuring out AI alone. There’s a dedicated MarTech squad focused entirely on AI adoption — and a full infrastructure already in place: Claude Desktop connected to Tableau, AppsFlyer, and internal data sources.
• Drivers, not passengers. No approval chains. Test a hypothesis today, see results tomorrow, scale next week. Your ideas directly impact ROI and global scaling.

What You’ll Do:

• Strategy & System Ownership: Build a repeatable, scalable framework for testing and scaling ideas. Transform ad-hoc experiments into a predictable creative engine.
• Drive Process Innovation: Focus on continuous improvement through automation and AI adoption to improve testing speed.
• Leadership & Mentoring: Lead and mentor a team of 5 creative marketers, raising the quality of creative thinking, hypotheses, and briefs.
• Cross-functional Collaboration: Partner closely with User Acquisition, Analytics, Growth, and Brand teams to identify stable performance patterns and align creative execution with business objectives.
• Stay Hands-on: Participate directly in early-stage testing and high-impact experiments when needed to set quality standards, unblock the team, and accelerate learning.

What We’re Looking For:

• Creative Ownership: 3+ years in creative marketing (Meta. TikTok, Google), with at least 2 years owning creative strategy, systems, or team outcomes.
• Leadership: 1+ year of experience managing a creative marketing team of 3+ people.
• Performance Literacy: Strong understanding of performance marketing metrics and decision-making logic — CTR, CVR, CPA, creative fatigue, and scale signals.
• Framework Expertise: Experience building and operating creative testing frameworks, including hypotheses, iterations, learnings, and scale decisions.
• Strategic Thinking: Ability to translate performance data and market insights into clear creative strategies and technical briefs.
• Creative Formats: Experience leveraging UGC and short-form video formats (TikTok, Reels, Shorts) as scalable performance assets, not just creative executions.
• English proficiency at B2 level or higher.

A note on background: We’re open to different profiles. What matters most: you can trace cause-and-effect in performance data, work confidently with analytics, and think like a marketer who genuinely understands audience pain points, motivations, and decision triggers. The job title on your CV matters less than how you think.

How We Measure Success:
Success in this role is measured by measurable improvements in creative performance outcomes (e.g. scalable creative share, success rate, time-to-learning) and by the team’s ability to operate with greater clarity, autonomy, and predictability.

Corporate Benefits:

🎓Growth — offered to help develop your skills, advance your career, and reach your full potential: сompensation for additional training at external events and seminars; access to a large electronic library; paid online courses and conferences; Promova English Group; English Classes; Promova Speaking Club, and access to Promova Premium.

🧘🏼Wellbeing — offered to support your overall health, happiness, and resilience: work remotely from any safe location worldwide; flexible work schedule; 20 paid vacation days per year; an unlimited number of sick days, medical insurance coverage; mental health support; power station reimbursement; employee discounts and special benefits for remote employees.

🏄🏼‍♂️Fun & Activities — offered to foster informal communication and strengthen social connections among teammates: remote team compensation for gathering and team-building episodes.

If you’re ready to build something that actually scales — let’s talk.