Senior CRM Manager

Senior CRM Manager (iGaming / Retention)
 

About the Role

We are looking for a CRM Manager to drive player engagement, retention, and lifecycle marketing initiatives. You will be responsible for segmentation, campaign management, and continuous optimization of CRM performance.
 

Responsibilities

• Implement and develop RFM segmentation.
• Build and manage CRM content plans by segments.
• Manage communication channels (Email / Push / Onsite).
• Work with casino content (slots, providers, tournaments)
• Personalize offers and player journeys.
• Launch and optimize reactivation campaigns.
• Conduct A/B testing and optimize campaign performance.
• Analyze key metrics (deposits, retention, LTV) and improve efficiency.

Requirements

• 3+ years of experience in CRM / Retention.
• Experience in iGaming / Casino industry.
• Strong understanding of funnels and key metrics.
• Experience with segmentation (RFM is a plus).
• Analytical mindset and data-driven approach.

What You’ll Achieve (First Months / Probation Goals)

• RFM segmentation implemented.
• CRM plan structured by segments.
• Improved conversion from One → Active users.
• Reactivation campaigns launched.
• Increased efficiency of CRM communications.
• Measurable improvements through A/B testing and analytics.

What We Offer

• Competitive salary.
• Work permit support.
• 5/2 working schedule.
• Flexible start of the working day.