Email Marketing Specialist

We are looking for an Email Marketing Specialist to manage the full outbound cycle: from infrastructure setup to lead generation and qualification.

Responsibilities
• Set up and manage email infrastructure (domains, inboxes, warm-up, rotation)
• Monitor deliverability, reputation, and run spam tests
• Build and prepare lead lists (Apollo, Clay, or similar), validate emails
• Segment audiences for different campaigns
• Write cold email sequences and tailor messaging to ICP
• Launch campaigns, run A/B tests, and validate hypotheses
• Handle replies, qualify leads, and move them to calls
• Work with CRM and pass leads to the sales team
• Analyze performance (open rate, reply rate, meetings) and optimize campaigns
• Prepare regular reports

Requirements
• 1+ year of experience in email marketing / cold outreach
• Understanding of deliverability principles and best practices
• Experience with tools like Apollo, Clay, Instantly, Smartlead, or similar
• Strong email copywriting skills
• Experience with segmentation and ICP
• Basic understanding of CRM systems

Nice to have
• Experience in B2B outbound
• Understanding of sales funnels
• Experience with A/B testing
• English level: Intermediate+