Growth Marketing Lead

At Promova, we’re redefining language education for the AI-powered era — making learning accessible, personal, and inspiring for millions of people worldwide. Our 160+ teammates unite around one mission: to connect people, bridge cultures, and empower lifelong learners — in every country except aggressor states (yes, even Antarctica).

We blend AI innovation with human creativity to help people speak with confidence and truly belong anywhere. If you want to test bold ideas, move fast, and make an impact — you’ll feel right at home.

About the Role

Promova is expanding fast, and we’re hiring a Growth Marketing Lead to architect and own our full-funnel growth system across web and mobile. You’ll connect CRO, ASO, lifecycle, and organic growth into one predictable, data-driven machine — clear targets, fast experimentation, and measurable business impact.

This is not a “run tests” role. It’s a build-the-engine role. You’ll own Promova’s end-to-end growth system, with direct accountability for:

• Experimentation velocity: quality and speed of learning, not random A/Bs
• Funnel conversion: we consider funnels as revenue streams — a combination of creative angle + dedicated funnel where your team owns leads’ journey from click to purchase (including onboarding and retention levers)
• ROMI-positive scaling: spend growth without breaking unit economics
• Single source of truth: consistent data measurement and decision-making
• Growth flywheels: help product and creative teams design loops that sustain growth
• Growth elevation: collaborate with Product and Engineering on monetization, onboarding, and paywall iteration
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What We’re Looking for

Core experience

• 2+ years in growth product management/product marketing management / product-led marketing with a proven experimentation track record.
• Strong analytics chops — funnels/journeys, cohorts, incrementality.
• Experience scaling B2C subscription products (web and/or mobile).
• Cross-functional leadership, driving measurable outcomes with Product & Engineering.

• Proven leadership in growth product management/conversion rate optimisation (but we welcome ambitious Senior Specialists ready to step up into a leadership role).

   

Bonus points

• Background in EdTech, language learning, or content-heavy subscriptions.
• Experience building an experimentation program from fragmented processes into a single operating system.

• Hands-on AI or automation experience in growth workflows (hire Claude for daily ops).

   

Impact Areas

• You’ll start lean with the first step — CRO function (landing/checkout/onboarding/paywall optimization). Once built, we’ll define the next team scope of your growth engine within 3–6 months.

   

Why You’ll Love Working at Promova

• 🌍 Impact: Help shape Promova’s culture for a global, growing team.
• 💡 Freedom: Hybrid setup, flexible schedule, and real ownership.
• 🚀 Growth: Continuous learning, conferences, mentorship, and English classes.
• 💙 Wellbeing: 20 paid vacation days, mental health support, and insurance.

• 🎉 Community: You’ll create events and traditions that people will remember.

   

Interview Process

• Intro-call with Recruiter (40 minutes).
• Meeting with the Hiring Manager (60 — 90 mins).
• Test Case.
• Technical Interview (45 mins).

• Bar-raising (60 mins).

   

If you’re ready to turn experiments into a predictable growth engine, apply, and let’s build it!