B2C Strategy / Marketing Specialist

About the Role:
We are looking for a talented B2C Strategy / Marketing Specialist to help shape and execute the marketing strategy for our online digital goods store. The goal is to grow the customer base, increase engagement, and boost sales.

Responsibilities:

• Develop and implement marketing and product strategies for the B2C online store
• Identify growth opportunities: product categories, markets, and customer acquisition channels
• Collaborate with the marketing team and other internal teams
• Launch marketing initiatives and campaigns
• Analyze the market, competitors, and customer acquisition channels
• Lead a small team, if experience allows

Requirements:

• English proficiency: C1 or above (written and spoken)
• Native-level Russian or fluent written and spoken Russian
• Strong understanding of basic marketing principles
• Experience working with digital products

Nice-to-have:

• Experience in e-commerce, digital stores, or marketplaces
• Experience developing marketing strategies
• Experience managing a team
• Experience with B2C sales and digital product promotion

Work Format & Benefits

• Remote with flexible hours (approx. 9:00–17:00)
• Opportunity to participate in industry events across Europe
• Additional perks (conferences, training, equipment) can be discussed individually
• Vacation and sick days depend on the country of contract

KPI & Performance Metrics

• KPIs will be defined together with the candidate based on business goals and B2C performance