Sales Development Representative

We are restructuring our Sales function from the ground up and seeking a high-performing Sales Development Representative to help shape and scale our outbound and inbound motion across the North American (primarily) market. This is not a “list-calling” role.

This is an ownership-driven position for someone who understands ICP-based prospecting, uses AI to outperform traditional outreach, and thrives in a highly agile yet structured, high-accountability, high-pace environment. Only true self-drivers with an AI-first adoption mindset will be successful in this role.

You will be responsible for identifying, qualifying, and advancing opportunities for custom software development with a focus on AI-driven solutions. You will be prospecting your own opportunities a lot, as well as working with the incoming leads generated by marketing.

SDR is expected to contribute to the continuous improvement of sales playbooks and help design scalable inbound & outbound infrastructure.

 

What We Value in a New Master

• 2+ years of experience in sales development, business development, or similar roles, in custom software, IT services, or AI/digital transformation.
• Proven and verifiable track record of successfully generating outbound qualified leads and achieving targets/quotas.
• Experience with and deep understanding of the North American market (US & Canada).
• Exceptional communication, negotiation, and interpersonal skills, with the ability to engage with prospects at a director to C-Suite level.
• Strong grasp of custom development lifecycle, IT services sales model, and T&M/Fixed Price engagements.
• Strong research and analytical skills to identify and connect with prospects with tailored messaging around custom development services, with a focus on AI-driven solutions and digital transformations consulting and implementation.
• Hands-on with HubSpot (required), LinkedIn Sales Navigator, HeyReach, Clay, and other sales engagement and enrichment platforms. Demonstrated use of AI tools in daily sales execution.
• Self-motivated, results-oriented, and capable of working independently in a fast-paced environment.
• Advanced English.

How You’ll Contribute

• Outbound Prospecting (Primary Focus)
  • Research and identify prospects that fall within our ICP using strategic messaging, calling, and hitting the right channels.
  • Build and maintain high-quality target lists (US & Canada).
  • Collaborate with the sales and marketing teams to design and execute outbound campaigns and optimize outreach strategies.
  • Provide insights and feedback to refine messaging and improve lead-generation tactics.
  • Execute multi-channel outreach (LinkedIn, email, calls). Continuously test and optimize outreach (A/B testing, sequencing, segmentation).

  • Utilize Sales Navigator, HubSpot, Clay (or similar) to identify decision-makers, enrich data, and detect buying signals.

     

• Inbound Lead Qualification
  • Promptly respond to and qualify inbound leads.
  • Determine fit against ICP. Move qualified leads to the Sales Manager or Pre-Sales.

• CRM & Process Discipline

  • Maintain, update, and add detailed notations of all interactions with prospects in the CRM (HubSpot). Keep clean activity logs and reports.
  • Track outreach metrics and conversion rates.
  • Provide feedback on ICP and messaging effectiveness to marketing and pre-sales. Contribute to building scalable sales processes.

   

• AI-Enabled Sales Execution
  • Demonstrate hands-on AI tool use to improve personalization, response rates, sequence generation, and performance analysis.
  • Continuously explore and implement AI tools to boost SDR productivity. Operate with an AI-first prospecting mindset.

• Business acumen
  • Stay informed on industry trends, competitors, and emerging opportunities to position our solutions effectively.
  • Engage in continuous learning on how we can generate more leads and perhaps expand our ICP coverage.
  • Consistently meet and exceed monthly and quarterly targets for lead generation and qualified opportunities.