Marketing Measurement and Attribution Analyst

About the Company

Twin Pines Apps is a product IT company building subscription-based digital products in productivity, self-development, health&fitness niches for the English-speaking market.

We build products from scratch — no legacy systems, no technical debt — with a strong focus on scalability, speed, and engineering quality. 

What’s important to know:

🌍 HQ in Cyprus. We operate in an international environment with transparent legal and financial processes.
💰 Financial stability. We have a secured 24-month investment runway, covering both team growth and marketing budgets.
👥 Experienced founder - a serial entrepreneur with a successful exit who understands how to build and scale products from zero to meaningful results.
⚙️ Products already in development. We move quickly from idea to execution and are actively preparing products for market launch.

About the Role

We are looking for a Marketing Measurement & Attribution Analyst to take ownership of server-side tracking, attribution accuracy, and subscription revenue alignment.

This is not a BI or reporting role.
This role is about ensuring clean marketing signals and controllable performance scaling from day one.

You will play a key role in making sure advertising platforms optimize based on correct revenue data and that performance decisions are grounded in reliable attribution.
 

Key Responsibilities

• Set up and maintain server-to-server (S2S) tracking
• Implement and validate Conversion API (Meta / Google)
• Manage postbacks and event deduplication (event_id)
• Align Stripe subscription revenue with advertising platforms
• Handle refunds, failed payments, and net revenue corrections
• Diagnose discrepancies between Ads, backend, and Stripe data
• Ensure accurate attribution across web and iOS (ATT, SKAN)
• Maintain data integrity and improve marketing signal quality

Requirements
Experience

• 3–6+ years in performance / marketing analytics
• Proven hands-on experience with S2S tracking
• Experience working with Meta Ads and Google Ads
• Experience with subscription-based products
• Experience reconciling Ads ↔ backend / Stripe data
• Experience working with both web and iOS

Hard Skills

• Strong understanding of:
  • Conversion API
  • Postbacks
  • event_id and deduplication
  • Attribution windows
  • Subscription lifecycle (initial, rebill, churn, refund)
• Understanding of gross vs net revenue logic
• Experience handling refund and failed payment scenarios
• Structured debugging and discrepancy analysis
• Comfortable with SQL and technical validation

Soft Skills

• Ownership mindset and accountability for data quality
• Structured problem-solving approach
• Strong attention to detail
• Understanding of how attribution impacts CAC and LTV
• Clear communication with both marketing and engineering teams

• Proactive attitude toward improving tracking and signal accuracy

   

Why It’s Great to Join Us

• Opportunity to launch and shape the marketing measurement function from scratch
• High level of autonomy and ownership
• Work with modern tools and solutions
• Collaborate with experienced experts
• Direct impact on product performance and user growth
• Minimal bureaucracy, maximum trust and efficiency
• Opportunity to grow with the company: both horizontally and in scope of influence

Working Conditions

• Remote format
• Flexible working hours
• B2B contract
• Fully transparent gross compensation
• Salary paid in USD or EUR
• Paid vacation and sick leave