Head of Poker

We're looking for an experienced Head of Poker / Senior Product Manager (Poker) to join our team!

Requirements:
- At least 3 years of experience in the iGaming industry in leadership roles within the Poker vertical (Head of Poker, Poker Product Manager, Poker Operations Manager)
- Experience launching a poker project or launching and scaling the Poker vertical within an existing online casino, with proven results
- P&L ownership and management, including developing the Poker vertical growth strategy and a marketing strategy for promoting cash games and tournaments
- Experience in attracting poker-focused traffic through different models (CPA, RS, Hybrid), evaluating traffic source performance, forecasting ROI, and implementing cross-sell strategies for active players

- Experience hiring and building teams required to achieve business goals, including establishing efficient internal processes

- Strong understanding of customer retention principles, including working with bonus systems and monitoring their effectiveness

- Experience in team leadership and cross-functional collaboration with other departments

- Understanding of anti-fraud principles, including methods for detecting bots and unfair play

- Data-driven approach, with decision-making based on analytical data and performance insights

Responsibilities:
- Creating a long-term strategy for poker as a standalone product and as part of the casino ecosystem.

- Full ownership of the vertical’s P&L (revenues and expenses). Forecasting GGR and NGR, and controlling marketing budgets.

- Continuous monitoring of the effectiveness of current processes and operative adjustment to achieve business goals.

- Prioritization and supervision of new feature implementation.

- Participation in the design and optimization of tournament schedules, configuration of rakeback systems and bonus mechanics.

- Working with the traffic department to develop strategies for attracting poker players. 

- Building relationships with key poker media and specialized poker schools.

- Creating funnels to convert active casino players into poker players and vice versa to maximize LTV.

- Designing and launching promotions, campaigns, and tournament series. Regular analysis of bonus efficiency and its impact on retention.

- Supervising the SMM strategy and building a loyal community around the product.

- Developing and implementing policies for detecting bots, team play, chip dumping, and the use of prohibited software.

– Monitoring the balance between recreational players and professionals. Implementing tools to protect recreational players and extend their lifecycle.

- Building reporting in Tableau and conducting daily analysis of key metrics (DAU, FTD, Retention D1/D7/D30, Churn Rate).

- Adjusting strategy and tactics based on data, conducting A/B tests for game mechanics and marketing offers.

- Searching for, hiring, and onboarding key team members (SMM specialists, analysts, operations managers).

Our benefits to you:

☘️ An exciting and challenging job in a fast-growing group of companies, the opportunity to be part of a multicultural team of top professionals in Development, Architecture, Management, Operations, Marketing, Legal, Finance and more
🤝🏻 Great working atmosphere with passionate experts and leaders, sharing a friendly culture and a success-driven mindset is guaranteed
🧑🏻‍💻 Modern corporate equipment based on macOS or Windows and additional equipment are provided
🏖 Paid vacations, sick leave, personal events days, days off
💵 Referral program - enjoy cooperation with your colleagues and get the bonus
📚 Educational programs: regular internal training sessions, compensation for external education, attendance of specialized global conferences
🎯 Rewards program for mentoring and coaching colleagues
🗣 Free internal English courses
✈️ In-house Travel Service
🦄 Multiple internal activities: online platform for employees with quests, gamification, presents and news, clubs for movie / book / pets lovers and more
🎳 Other benefits could be added based on your location