Retention Marketing Team Lead

We're looking for a Senior/Lead Retention Marketing Manager to join our team!

Requirements:
- 2+ years of experience in retention, CRM, or lifecycle marketing roles;

- Experience in segmentation, customer journey mapping, and lifecycle communication;
- Background in entertainment industries is a must;

- Experience in drafting and conducting marketing activities for player retention and return;

- Knowledge and ability to calculate the economy of the basic mechanics of bonuses, tournaments, lotteries, daily quests;

- Strong English skills, with ability to write and communicate briefs and tasks;

- Experience with client segmentation, preferably RFM;

- Knowledge of marketing and niche metrics: CvR, Margin, LTV, ARPU, RR, GGR, NGR, etc.;

- Understanding of basic approaches to A/B testing and hypothesis testing to optimize marketing activities;

- Experience working with analytics tools: GA, Tableau, Power BI, Google Data Studio;

- Knowledge of market and competitor analysis methods.

Responsibilities:
- Develop and execute retention strategies to improve customer engagement and reduce churn;

- Plan and manage multi-channel campaigns across the customer lifecycle;

- Segment audiences and personalize communications/promotions based on user behavior and data insights;

- Analyze campaign performance, run A/B tests, and optimize for key KPIs (LTV, retention, churn);

- Collaborate with Product, BI, and Creative teams to ensure consistent and effective user experiences.

Our benefits to you:

☘️An exciting and challenging job in a fast-growing group of companies, the opportunity to be part of a multicultural team of top professionals in Development, Architecture, Management, Operations, Marketing, Legal, Finance and more
🤝🏻Great working atmosphere with passionate experts and leaders, sharing a friendly culture and a success-driven mindset is guaranteed
🧑🏻‍💻Modern corporate equipment based on macOS or Windows and additional equipment are provided
🏖Paid vacations, sick leave, personal events days, days off
💵Referral program — enjoy cooperation with your colleagues and get the bonus
📚Educational programs: regular internal training sessions, compensation for external education, attendance of specialized global conferences
🎯Rewards program for mentoring and coaching colleagues
🗣Free internal English courses
✈️In-house Travel Service
🦄Multiple internal activities: online platform for employees with quests, gamification, presents and news, clubs for movie / book / pets lovers and more
🎳Other benefits could be added based on your location