Data Analyst (GTM, GA4, Looker Studio, Power BI)

Backend data warehousing is great but we need someone who lives and breathes front-end tracking and marketing analytics. You will be the go-to expert for tracking user behavior, measuring campaign performance, and building insightful, client-facing dashboards. This is an urgent requirement with a strong opportunity to develop into a long-term partnership.

🔧 Responsibilities: 

• End-to-End Tracking: Implement, audit, and manage complex Google Tag Manager (GTM) setups across multiple client websites. 
• Web Analytics: Configure and maintain Google Analytics (GA4) properties, ensuring accurate tracking of behavioral, conversion, and marketing events. 
• Data Visualization: Design, build, and maintain clear and actionable reporting dashboards in Looker Studio and Power BI for our clients and internal teams. 
• Marketing Collaboration: Work closely with digital marketers to ensure tracking aligns with campaign goals and helps drive ROI. 
• Data Privacy: Ensure tracking compliance with consent management, Cookie Consent Mode v2, and data privacy best practices.

🛠️ Tech Stack & Skills Required: 

• Google Tag Manager (GTM) – Essential (Strong) 
• Google Analytics (GA4) – Essential 
• Looker Studio – Essential 

• Power BI – Essential (Used for a subset of our clients) 

   

• Bonus: Experience with Consent Management Platforms