Marketing Specialist

Roles & Responsibilities

• Create a comprehensive marketing strategy to engage US-based Insurance carriers / MGA’s / Brokers / Agencies across all relevant marketing channels. 
• Build a transparent and scalable growth machine, own demand generation end-to-end, identify opportunities to develop new channels, and/or expand existing ones for customer acquisition.
• Establish a content factory, able to produce relevant and highly engaging content for diverse stages on the leads, opportunities, and users’ journey, including but not limited to case studies, blog articles, white papers, thought leadership pieces.  
• Manage and operate E2E, all marketing activities, hands-on / using freelancers /scale it to an in-house team later on.
• Own self-service product as a stand-alone revenue center with full responsibility for its performance and targets.
• Oversee email campaigns, Paid Search & Social.
• Generate user acquisition LTV/CAC reports on an ongoing basis and adjust accordingly. Define and manage marketing KPIs.

Qualifications

• +5 years of experience in marketing of global SAAS solutions to small medium businesses or B2B - must
• Experience working in startup companies – must
• Excellent English - must
• Background in insurance P&C - advantage