Product Marketing Manager

Remote – Reports to CEO – Senior Individual Contributor

About Us

MyWorkDrive is a profitable, Chapel Hill-based software company that provides secure file access for Microsoft-centric enterprises. Our platform lets organizations access their existing storage (SMB shares, Azure Files, SharePoint, OneDrive) from anywhere without VPNs or data migration, while preserving NTFS permissions and Active Directory integration. Our buyers are IT Directors, CISOs, and infrastructure leaders at 200–5,000 employee organizations in healthcare, legal, financial services, and education. They are technical, skeptical, and not easily impressed by generic marketing.

We have a product marketing function that owns messaging, content, and sales enablement. This role is not that. This role owns pipeline. You will build and run the demand generation engine that feeds qualified leads to our sales team.

About the Role

This is a senior individual contributor role with ownership over all paid and organic acquisition, campaign execution, and top-of-funnel pipeline generation. You will work directly with the CEO and collaborate closely with product marketing and sales.

There is no large team beneath you. There is no agency running point on your behalf. You will inherit some existing efforts, including an active SDR agency partnership for outbound prospecting, and will be expected to evaluate, improve, or replace them based on what drives results. If your default mode is managing vendors and building decks, this will be a difficult fit. If you thrive owning outcomes end-to-end, this is a strong opportunity.

This is a build-the-function role. You will not have 100% coverage across every channel on day one, and we do not expect that. We expect you to prioritize ruthlessly, prove what works, and build from there. As results justify it, you will have budget for tools, contractors, and additional resources.

What You’ll Own

- Paid Acquisition: Plan, execute, and optimize Google Ads and LinkedIn campaigns targeting IT Directors, CISOs, and infrastructure decision-makers in regulated industries. Manage budgets directly, with accountability to CPL and pipeline contribution, not click volume or impressions. Evaluate and test additional paid channels as warranted.

- Outbound & SDR Agency Management: Own the relationship with our external SDR agency, which runs outbound prospecting to healthcare IT decision-makers and other target verticals. Set targeting criteria, refine messaging, monitor lead quality, and hold the agency accountable to qualified appointment volume. As we scale, you may expand outbound to additional verticals and agencies.

- Organic and SEO: Own search visibility strategy. Work with product marketing to brief and prioritize content that drives qualified inbound traffic. Track keyword rankings, organic pipeline contribution, and conversion rates from organic channels.

- Review Site and Third-Party Presence: Own our presence on G2, Capterra, and similar platforms. Drive review volume, manage ratings, and ensure our profiles accurately reflect current product capabilities. These channels drive real purchase consideration in our market.

- Campaigns and Nurture: Build and manage email nurture programs for leads who are not sales-ready. Design campaigns around product launches, vertical-specific pain points (healthcare compliance, Microsoft licensing, VPN replacement), and seasonal buying cycles. Coordinate with product marketing on messaging alignment.

- Events and Conferences: Support pre- and post-event marketing for conferences where we have a presence, including HIMSS, EDUCAUSE, and others. Own lead capture strategy, follow-up sequences, and pipeline attribution from events.

- Sales Alignment:  Co-own the MQL-to-SQL definition with our sales team. Align on lead quality standards, refine the handoff process, and close the feedback loop between what marketing generates and what sales can close. Your success is measured by pipeline contribution, not lead volume in isolation.

- Reporting and Accountability: Define and track the metrics that matter: CPL by channel, MQL-to-SQL conversion, pipeline sourced, and revenue influenced. Report directly to the CEO with clear, honest assessments of what’s working and what isn’t. Adjust accordingly.

What You Bring

Required

• 4+ years running B2B demand generation for a software product with a mid-market or enterprise buyer. 
• Hands-on experience managing Google Ads and LinkedIn Campaigns Manager with real budgets and real accountability to pipeline outcomes. 
• Proficiency with a comparable CRM/marketing automation platform. 
• Experience managing or coordinating external SDR agencies or lead generation vendors.
• Ability to write or direct copy that speaks to technical and business buyers without being generic. 
• Strong analytical instincts, ability to make decisions based on data, not gut feel or industry trends.

Meaningful Plus

• Familiarity with IT infrastructure, Microsoft 365, enterprise security, or adjacent technical domains. Our buyers are experienced IT professionals and they notice when the marketing doesn’t understand their world. 
• Experience marketing to regulated industries such as healthcare, legal, financial services, or education. 
• Experience managing or coordinating external SDR agencies or lead generation vendors. 
• Multi-product demand generation experience.

What You Don’t Need

A formal marketing leadership title. If you’ve been a senior demand gen manager who ran the full function without a big team, you likely have the right experience.

Why This Role

You will have direct visibility into the impact of your work: qualified leads in, deals won. No ambiguity about whether marketing is contributing. You’ll work across a few distinct software products, which keeps the work interesting and the skillset broad. It’s a remote-first, low-meeting environment where output matters more than hours logged. And it’s a profitable company, which means your budget isn’t at the mercy of a funding round.

What We Offer

• Long-term collaboration with a globally trusted enterprise software company.
• Competitive compensation through a contractual cooperation model. Up to $5k/month base, depending on experience and skills.
• Fully remote and flexible work arrangements.
• Opportunity to work with an experienced, international development team on a mature, enterprise-scale product.

Hiring stages

1. Prescreening (30 min)
2. Tech Interview (45-60 min)
3. Final interview (45 min)

Interested? Let’s connect and discuss the details!