Senior User Acquisition (White B2C)

We are looking for a hands-on Senior User Acquisition to lead and scale paid acquisition through Meta Ads in white-label B2C verticals (Health, Fitness, and similar).

This role combines strategic ownership and operational execution. You will be responsible for building a scalable Meta acquisition system and driving performance across the US and Canadian markets.
 

What You’ll Be Responsible For

• Own and scale Meta Ads performance across US & Canada
• Build a systematic acquisition engine (not just hypothesis testing)
• Develop testing frameworks for creatives, audiences, and funnels
• Work closely with Creative Lead and design team
• Optimize budget allocation and scaling structure
• Collaborate with analytics (existing dashboards & tracking in place)
• Drive strategic improvements in the acquisition department
   

Current Team Structure

• Creative Lead + 2 designers (static + motion)
• Dedicated analytics support
• Advisor supporting hiring & technical evaluation
• Founder-led onboarding

Requirements

• Must-have:

  • Proven experience running Meta Ads in white B2C niches (Health, Fitness, Supplements, DTC, etc.)
  • Strong track record on US & Canadian markets
  • Experience managing and scaling budgets of $100K+/month
  • Demonstrated ability to scale profitably
  • Deep understanding of creative testing and scaling mechanics
  • Strong analytical thinking and structured decision-making
  • Hands-on execution skills (this is not a purely managerial role)

  Nice-to-have:

  • Experience building or restructuring acquisition teams
  • Experience in high-volume creative environments
  • Performance-driven mindset with accountability for results
     

Why Join us?

• Large monthly advertising budgets ($500,000+)
• Established analytics infrastructure (dashboards, tracking, analyst support)
• Strong creative pipeline
• High ownership and autonomy (no micromanagement for strong performers)
• Direct impact on company growth

Ready to build a global product with us? Send your CV!