Senior User Acquisition

We are looking for a hands-on Senior User Acquisition Manager to lead and scale paid acquisition for our Sweepstake project across Meta, Snapchat, and TikTok. This role combines strategic ownership with operational execution: you will be responsible for building a scalable acquisition system, driving traffic and profitable growth, and shaping the creative and data-driven strategy for US and Canadian markets.
 

This is not just a managerial role — hands-on execution and the ability to optimize campaigns, budgets, and creative testing frameworks are key.

Responsibilities

• Own and scale acquisition campaigns on Meta Ads, Snapchat, and TikTok across the US & Canada.
• Build a systematic and repeatable acquisition engine, including funnels, audiences, and creative testing frameworks.
• Collaborate closely with the Creative Lead and design team.
• Analyze key metrics (LTV, CAC, ROAS, ROMI, ROI) and optimize campaigns for maximum profitability.
• Research competitors and implement best practices for campaign growth.
• Experiment with new channels, technologies, and hypotheses.
• Manage budgets efficiently and structure campaigns for scaling up.
• Contribute to strategic improvements and growth initiatives within the UA department.
   

Current Team Structure

• Creative Lead + 2 designers (static + motion)
• Dedicated analytics support
• Advisor supporting hiring & technical evaluation

• Founder-led onboarding
   

  Requirements

  Must-have:

  • 2+ years in User Acquisition with budgets $300,000+/month.
  • Proven experience running Meta Ads and other paid channels (Snapchat, TikTok) in white-label B2C niches (Health, Fitness, Supplements, Dating, Subscription products, etc.).
  • Strong track record on US and Canadian markets.
  • Demonstrated ability to scale campaigns profitably.
  • Deep understanding of creative testing frameworks and optimization mechanics.
  • Hands-on execution skills and data-driven decision-making.
  • Intermediate English.

  Nice-to-have:

  • Experience building or restructuring acquisition teams.
  • Experience in high-volume creative environments.
  • Familiarity with sweepstakes or subscription-based products.

  • Performance-driven mindset with accountability for results.

     

    Why Join Us?

    • High monthly ad budgets ($500,000+).
    • Established analytics infrastructure and dashboards.
    • Strong creative production pipeline.
    • High autonomy, ownership, and direct impact on company growth.
    • Opportunity to lead UA strategy for an innovative Sweepstake project targeting US & Canada.

Ready to build a global product with us? Send your CV!