SEO Manager (Execution + Systems Builder)

Part-time contract to start (10 hrs/week), with a path to full-time

Remote, Europe preferred, fluent English required

About the role

We are a small, fast-moving marketing agency focused on SEO + AI Search Optimization for personal brand businesses, mainly keynote speakers, authors, coaches, and executives.

Right now, it is the founder (me) + a Digital Business Manager. This hire is our first delivery-focused role. You will take ownership of SEO execution for clients and, just as importantly, help build the internal operating system: the workflows, templates, SOPs, and reporting that will later become our SEO department foundation.

This is not a “do tasks and disappear” role. You will be building how we work.

What success looks like

By ~90 days

• We have a documented and improved repeatable SEO workflow (onboarding, audit, roadmap, execution cadence, reporting)
• Templates exist and are usable (audit doc, roadmap, reporting format, content planning system, task checklists)
• You deliver work consistently and independently with minimal supervision using our documented SEO workflow.
   

By ~6 months

• You can independently deliver SEO work for new clients end to end (with strategy direction from me when needed)
• Internal operations run smoothly: tasks, reporting inputs, freelancer coordination, and quality control
   

By ~12 months

• You own delivery across multiple client accounts
• You help evolve our AI search workflow and improve efficiency with better systems and automation
• You are on track to become Head of SEO as we grow
   

What you will do

1) Improve the SEO operating system (first priority)

• Improve our current end-to-end client workflow:
  • Onboarding pipeline
  • SEO audit + roadmap process
  • Monthly reporting and deliverable tracking
  • Content planning workflow (topics, briefs, publishing pipeline, optimization)
• Create templates from scratch:
  • Audit and roadmap templates
  • Reporting template and KPI structure
  • Content brief template (even if writers create the content)
     

2) Execute SEO for client accounts (execution)

• Run keyword research and map topics to pages
• Create content plans and manage the content pipeline with writers
• On-page SEO and optimization guidance (and implementation when appropriate)
• Internal linking strategy and implementation
• Basic technical SEO checks and prioritization (coordination with dev if needed)
• Track results using Google Search Console, GA4, and Ahrefs
   

3) Support AI Search Optimization (evolving workflow)

We currently focus on visibility in ChatGPT and Google AI Overviews. The exact SOP here is not fully productized yet, and you will help us build it.

• Help define repeatable AI-search deliverables
• Track AI-related referral signals and visibility patterns
• Turn what works into a standard playbook over time
   

4) Manage external partners and keep delivery moving

• Coordinate with our partner agency (later responsibility, not day one)
• Manage writers and designers where needed
• Ensure deadlines are met and outputs match our standards
   

Tools you will use

• Google Analytics (GA4)
• Google Search Console (GSC)
• Ahrefs
• Notion (project management, documentation, SOPs)
• Gmail, Loom, Slack (async communication)
   

What we are looking for

This is a mid-level role. You do not need to be a world-class strategist, but you must be a strong executor who can also build systems.

Must-have

• 2+ years hands-on SEO experience, ideally in an agency environment
• Strong operational thinking: you can document processes and make work repeatable
• Comfortable owning workstreams end to end
• Strong attention to detail
• Fluent English, comfortable with async communication (Loom, written updates)
   

Nice-to-have

• Experience working with personal brand sites (speakers, authors, coaches, consultants)
• Experience managing freelancers or external partners
• Experience building dashboards or improving reporting systems
• Curiosity about AI search and willingness to experiment, measure, and turn findings into SOPs
   

Working style

• Async-first (Loom, Slack, Notion)
• Weekly planning call
• High ownership and high clarity: you keep things moving without being chased
   

Hours and growth path

• Start as a contractor: 10 hours/week
• After the first 90 days (systems in place + strong execution): expand to part-time
• After ~9 months (independent delivery): path to full-time and SEO lead responsibility

Hiring Process

We like to keep our process simple and respectful of your time:

1. Apply - complete the form and pay attention to the details. We review every application personally and will get back to you within 14 days.
2. Intro call - if there’s a strong match, you’ll be invited to a short 1:1 conversation with the founder to get to know each other.
3. Practical task - you’ll complete a small audit-style review and record a short Loom explaining your thinking and approach. This helps us understand how you work in real scenarios.
4. Final conversation - based on the task, we’ll invite you to a final interview to talk through fit, expectations, and next steps.