Commercial Director (Head of Sales and Marketing) — FinTech / Crypto Banking

About the role

We are looking for a senior commercial leader to build and scale our go-to-market function from scratch. This role combines Sales + Marketing leadership at early growth stage: you will design the strategy, build the operating system (funnels, CRM, playbooks), and hire the team to execute.

Key responsibilities

• Own and execute the commercial growth strategy (initially B2B, later expanding into B2C).
• Build the full sales engine: ICP definition, outreach strategy, pipeline management, sales playbooks, pricing inputs.
• Build the marketing foundation: positioning, messaging, channel strategy, lead generation plan (in-house + vendors).
• Implement and manage CRM, reporting, dashboards and forecasting.
• Define KPIs/OKRs and ensure predictable growth.
• Recruit, onboard, and lead Sales/BD and Marketing team members and/or agencies.
• Develop partnerships and distribution channels (law firms, corporate service providers, traders/pro-trading communities, real estate & cross-border businesses).
• Work cross-functionally with Product/Tech/Compliance to ensure market-fit and scalable onboarding.
  
   

Ideal candidate profile

• Proven experience scaling revenue in fintech / neobank / payments / crypto.
• Track record building sales and marketing processes from zero to repeatable growth.
• Strong B2B partnerships and enterprise/SMB sales experience.
• Hands-on leader: can design the strategy and also execute early-stage tasks.
• Comfortable operating in regulated environments (licenses, compliance mindset).
• Excellent English; other languages are a plus.
  
   

Compensation

Competitive base salary + performance-based incentives (KPIs / revenue growth). We value value-for-money: impact and results matter.