Sportbook Manager (Marketing)

We are looking for a Sportbook Manager (Marketing) for our client!

Responsibilities:

• Creating and launching marketing activities for the sportsbook vertical, including promo campaigns, bonus mechanics (free bets, risk-free bets, odds boosts, cashback), seasonal offers, and retention campaigns;
• Promoting sportsbook product features, new betting markets, odds, tournaments, and special events;
• Acting as a local product representative between marketing, trading, and product teams to improve user experience and conversions;
• Monitoring player behavior, campaign performance, and key sportsbook metrics;
• Analyzing competitors in the sportsbook and crypto-betting segments;
• Tracking industry trends, UX solutions, bonus mechanics, and marketing approaches;
• Localizing marketing campaigns for different GEOs.

Requirements:

• At least 1 year of experience working with sportsbook products;
• Understanding of sportsbook logic, betting markets, and odds;
• Experience with bonus systems and retention mechanics;
• Strong analytical skills;
• Experience working with CRM systems, analytics platforms, and marketing dashboards;
• Ability to work in a fast-paced product environment;
• Strong communication and cross-functional collaboration skills.

Nice to have:

• Experience in Crypto / Crypto iGaming;
• Understanding of Web3, crypto payments, and wallets.

Soft Skills & Challenges

• Systems thinking;
• High level of ownership and responsibility for results;
• Data-driven decision-making approach;
• Ability to work with uncertainty;
• Stress resistance;
• Proactivity;
• Strong focus on numbers rather than assumptions without data.