Senior/ Lead SRM

We are looking for a CRM Lead / CRM Manager to take ownership of player base monetization and retention across Tier 1–3 markets. The key goal of this role is to grow In/Out and LTV through strong segmentation, communication strategy, and bonus personalization.

You will be responsible for multi-channel CRM execution, deliverability, reactivation, and regular reporting. This role requires strong analytical skills and deep understanding of iGaming metrics and player behavior.

Location: ideally relocation to Riga
Employment: available
Compensation: partly official / partly crypto
Hiring process: interview → test task → probation (3 months)

Key Responsibilities

• Manage CRM channels: Email / Push / SMS / Telegram / Robocalls
• Build and improve player segmentation strategy
• Drive player reactivation and retention programs
• Own deliverability and communication performance
• Work with bonus policy and personalized offers
• Run regular reporting: daily / weekly / monthly
• Collaborate with Product, Marketing, VIP, and Support teams to improve retention

KPIs

• In / Out / In-Out ratio
• GGR / InOut
• DAU / MAU
• Retention rate
• Reactivation rate
• Bonus cost %

Goal

Increase In/Out and LTV across key segments through communication, bonus strategy, and personalization.

Requirements

• Proven CRM experience in iGaming / betting / gambling
• Strong knowledge of retention mechanics, segmentation, and player lifecycle
• Experience working with multi-channel CRM and deliverability
• Data-driven mindset and strong reporting skills
• Understanding of iGaming metrics (GGR, In/Out, DAU/MAU, retention, bonus cost)
• English level: Upper-Intermediate or higher (preferred)