Senior Email Marketing Manager

We are building a high-volume, performance-driven newsletter portfolio and looking for a Senior Email Marketing Manager to take full ownership of newsletter growth, engagement, and monetization.

This is a hands-on, strategic role for someone who treats newsletters as a revenue channel, not just publishing content.

You’ll collaborate with writers, AI tools, designers, and monetization partners to ensure every send is optimized for opens, clicks, and revenue, while maintaining editorial excellence.

Key Responsibilities:

• Newsletter Performance: Own end-to-end newsletter strategy, publishing, and optimization for 15–20 newsletters.
• Content Optimization: Improve subject lines, preheaders, layouts, CTAs, and content flow.
• Quality Assurance: Review and approve all outgoing content to ensure zero errors.
• Monetization: Integrate ads natively, test placements, formats, and messaging to maximize revenue without compromising reader trust.
• Analysis & Optimization: Track performance metrics (open rates, CTR, conversions, revenue per send) and adjust strategy accordingly.
• Team Collaboration: Work closely with writers, designers, AI tools, and growth teams.
• Process & Scaling: Build repeatable workflows, guidelines, and quality standards to ensure scalability.

Requirements:

• Strong experience in email marketing, preferably managing multiple campaigns at scale.
• Deep understanding of email performance metrics: open rate, CTR, conversions, revenue per send.
• Hands-on experience with AI tools and content optimization.
• Excellent editorial and design instincts for formatting, readability, and hierarchy.
• Strong organization skills — able to manage 15–20+ newsletters simultaneously.
• High level of attention to detail and QA mindset.
• English: C1 level or higher.

Nice to Have:

• Experience with Beehiiv, Substack, Ghost or similar platforms.
• Background in newsletter monetization, sponsorships, or affiliate content.
• Experience in content-led growth or scaling multiple digital brands.