Sales Manager

Trueplay is a Loyalty Booster Suite that enables iGaming brands to build lasting customer relationships based on trust and mutual benefit. It features three programs that ensure player interactions with gambling platforms are exciting right from the start.

We offer solutions on three epic levels:

  • Acquisition and engagement — CopyStake introduces users to an iGaming website, allowing them to bet alongside their favorite streamers.
  • Retention — the Play to Earn and Hold to Earn loyalty programs keep player engagement high by guaranteeing rakeback and distributing a share of the platform’s revenue.
  • Brand equity — the tokenization of loyalty points helps transform users’ affinity for a brand into a personal interest in its financial success. In Trueplay’s take on Web3 loyalty, players feel like casino stakeholders.

More than 20 iGaming brands from 18 markets are fostering player loyalty with Trueplay. 


We’re looking for a Sales Manager to take ownership of the full sales cycle, from lead generation to closing, with the core goal of driving revenue growth and expanding market share for our product.

Our mobile product — a platform that helps digital products retain and engage users with loyalty programs, gamified missions, and token rewards.

It is important for us that you have/are:

  • 3+ years in B2B sales, ideally in SaaS, MarTech, AdTech, Mobile, or Loyalty/Gamification tools
  • Advanced English (C1+)
  • Proven experience owning the full sales cycle: prospecting → qualification → demo → follow-up → closing
  • Experience selling to product, marketing, and growth teams within digital businesses
  • Strong understanding of ICP qualification
  • Ability to run product demos and translate product features into ROI-driven value
  • Сomfortable using CRM (HubSpot), LinkedIn Sales Navigator, email outreach tools
  • Highly proactive: able to build pipeline, test segments, develop outbound angles, and suggest improvements
  • Growth mindset, resilience, and ability to work in a fast-moving startup environment

As a plus: experience of selling to gaming studios, mobile apps, fintech, telecom, or Web3 projects

You will be responsible for:

  • Build and manage a strong pipeline of qualified prospects across gaming, fintech, apps, startups, and Web3
  • Perform outbound prospecting through LinkedIn, email, and partner channels
  • Qualify leads and route non-fit leads to nurturing workflows
  • Conduct high-quality, tailored demos for different ICPs
  • Deliver ROI-driven narratives that support conversion and shorten sales cycles
  • Manage follow-ups, objection handling, contract negotiation, and closing motions
  • Maintain CRM hygiene and forecasting accuracy
  • Collaborate with Marketing to align outbound angles, pre-demo materials, and ICP segmentation insights
  • Work with Product to understand upcoming features, roadmap, and customer feedback loops
  • Support PR & Content with sales insights about objections, preferences, and verticals

We offer:

  • Hybrid work from Kyiv or Lisbon (with relocation)
  • Flexible working hours
  • Compensation that includes coverage for 20 days to recharge and unwind
  • Additional support covering 14 days for health-related matters when needed
  • Professional growth support during the initial months, with guidance from experienced team members
  • Engaging corporate events and activities
  • Competitive financial compensation

Required languages

English B2 - Upper Intermediate
Ukrainian Native
Published 23 February
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