WeSoftYou

Marketing Specialist/Analyst

We are looking for a Marketing Specialist/Analyst (part-time) who combines strong digital marketing expertise with solid business analysis skills.

This role is ideal for a specialist who not only launches and optimizes campaigns, but also understands tracking architecture, collaborates closely with technical teams, and transforms marketing data into actionable business insights.

 

Key Responsibilities:

 

Digital Campaign Management

  • Set up, manage, and optimize digital advertising campaigns across Google Ads, Meta Ads, Bing, and other platforms.
  • Monitor campaign performance and continuously improve ROI, CPA, ROAS, and other KPIs.
  • Conduct A/B testing for creatives, audiences, and funnels.
  • Manage budgets and ensure efficient allocation across channels.

     

Analytics & Tracking

  • Work with analytics tools such as Google Analytics (GA4), Meta Analytics, Google Ads Manager, etc.
  • Configure and monitor UTM tracking and conversion tracking.
  • Set up and manage marketing pixels (Google, Meta, etc.).
  • Ensure accurate event tracking and conversion attribution.
  • Identify tracking discrepancies and work with tech teams to resolve them.

     

Performance Reporting

  • Prepare performance reports for stakeholders.
  • Analyze channel effectiveness and provide actionable insights.
  • Monitor marketing funnels and suggest optimization opportunities.

     

Collaboration

  • Work closely with design and content teams to improve campaign creatives.
  • Coordinate with tech team when tracking or integration support is required.
  • Communicate campaign performance and optimization plans clearly.


Ideal Candidate Profile

  • Strong experience in performance marketing (Google Ads, Meta Ads, etc.).
  • Hands-on experience with GA4 and marketing tracking setup.
  • Good understanding of conversion funnels and attribution models.
  • Data-driven mindset with strong analytical skills.
  • Experience managing advertising budgets.
  • Ability to independently manage campaigns end-to-end.
  • Proactive, detail-oriented, and results-focused.

     

What we offer

📈 Professional Growth

  • Ambitious goals and interesting projects, including Formula-1 marketing initiatives
  • Transparent performance reviews and feedback process
  • Opportunities for both vertical and horizontal growth

     

😌 Comfortable Working Conditions

  • Flexible working hours
  • Provision of required equipment
  • Hybrid or remote working model

     

🎁 Benefits Program

  • 20 working days of fully paid vacation
  • Free tax reporting support
  • Support with individual entrepreneurs’ accounting and questions
  • Financial support and additional days off for special occasions (marriage, childbirth, etc.)

 

Required languages

English B2 - Upper Intermediate
Published 20 February
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