Marketing / Business Analyst Specialist

We are looking for a Marketing / BA Specialist (part-time) who combines strong digital marketing expertise with solid business analysis skills.

This role is ideal for a specialist who not only launches and optimizes campaigns, but also understands tracking architecture, collaborates closely with technical teams, and transforms marketing data into actionable business insights.

Key Responsibilities:

 Marketing & Analytics

• Set up, manage, and optimize digital campaigns across platforms such as Google Ads, Meta, Bing, and others.
• Work with analytics tools, including Google Analytics (GA4), Power BI, Meta Analytics, etc.
• Configure and maintain accurate: UTM tracking, Conversion tracking, Pixel setup (Google, Meta, BlissPoint, etc.). Event tracking to ensure proper conversion and revenue attribution
• Implement and support server-side tracking solutions (e.g., Meta Conversions API, Google Ads API) to improve attribution accuracy.
• Conduct marketing data audits, identify discrepancies, and resolve reporting issues.
• Optimize data collection processes and improve conversion performance.
   

 Business Analysis & Documentation

• Gather, analyze, and document business requirements.
• Create clear documentation for technical teams, including user stories and acceptance criteria.
• Prepare performance and channel reports for different stakeholders.
• Work within Agile/Scrum environments, acting as a bridge between business and technical teams.
   

 Collaboration with Technical Teams

• Partner with Tech Leads and IT Support to implement and configure technical solutions.
• Contribute to API integrations and server-side implementations to enhance tracking and data reliability.
• Support the integration of marketing technologies with internal systems (e.g., DataBricks, S3).
• Participate in launching new features and implementing system improvements.
   

Client Interaction

• Communicate with clients to gather requirements and align solutions with their business goals.
• Translate client feedback and business needs into clear technical requirements.
• Ensure successful implementation through cross-functional collaboration.

Ideal Candidate Profile:

• Strong experience in digital marketing and performance analytics.
• Hands-on experience with tracking infrastructure and marketing technologies.
• Proven background in business analysis and documentation.
• Solid understanding of APIs, server-side tracking, and technical integrations.
• Experience working in Agile/Scrum environments.
• Excellent communication skills and the ability to work with both technical and business stakeholders.
• High attention to detail and strong analytical thinking.

• A proactive mindset with a focus on process improvement and data accuracy.

   

What we offer

📈 Professional Growth

• Ambitious goals and interesting projects, including Formula-1 marketing initiatives
• Transparent performance reviews and feedback process
• Opportunities for both vertical and horizontal growth

😌 Comfortable Working Conditions

• Flexible working hours
• Provision of required equipment
• Hybrid or remote working model

🎁 Benefits Program

• 20 working days of fully paid vacation
• Free tax reporting support
• Support with individual entrepreneurs’ accounting and questions
• Financial support and additional days off for special occasions (marriage, childbirth, etc.)