Retention Manager

Emerise Group is a dynamic, product-driven company operating in the iGaming industry, focused on building high-impact solutions that fuel innovation and deliver outstanding user experiences across the entertainment ecosystem. As a Retention Manager, you will own and optimize player lifecycle communication across CRM channels, driving engagement, conversion, and long-term value. This is a high-impact role where your ideas and initiatives will directly influence player retention, LTV, and revenue growth.
 

Requirements:

• 2+ years of experience in CRM/Retention, or lifecycle marketing.
• Experience in iGaming /Betting, including player promotion, retention, and CRM activities.
• Hands-on experience with push notifications and email campaigns.
• Experience with in-app messaging is a plus and will be expected as the product scales.
• Understanding of core CRM channels and lifecycle communication.

Preferred / Desired Skills:

• Experience running or supporting A/B tests and hypothesis-driven optimization.
• Strong understanding of player segmentation (new, active, dormant, VIP) and lifecycle messaging.
• Ability to support client-facing reporting when needed (not a core responsibility).
    

Expected Duties / Responsibilities:

• Create and refine player communication content: adapt templates for different segments and scenarios, keep tone and structure consistent, write short compelling offers.
• Support preparation of CRM/Retention funnel launches: define variables, segments, conditions, logic, and write clear launch specs/documentation.
• Hand off well-structured tasks to the team that builds/launches CRM funnels (so implementation is fast and unambiguous).
• Monitor funnel/campaign performance and track key metrics:
  • Call reachability / contact rate/delivery rate/ CTR;
  • Conversion and other funnel efficiency indicators;
• Help validate hypotheses and gather data in collaboration with analysts (samples, cohorts, segment cuts, before/after comparisons).
• Assist with A/B testing (texts, offers, segments, timing, channels): set up, track, document outcomes and recommendations (scale/stop/iterate).
• Propose and improve operational processes: templates, checklists, documentation standards, launch workflow transparency.
   

Selling Points:

• Remote-First Work Model: we offer a fully remote work environment, providing you with the flexibility to work from any location worldwide while maintaining high productivity and work-life balance.
• Growth-Oriented Environment: join a fast-growing business operating in a startup-driven environment with minimal bureaucracy. We value efficiency, ownership, and the ability to make decisions quickly.
• Opportunity to scale retention performance: you will take ownership of CRM and player lifecycle initiatives end-to-end, directly impacting player engagement, conversion, LTV, and overall revenue growth.
• Collaborative and Transparent Culture: we foster a professional, respectful, and open working culture where teamwork, accountability, and clear communication are core values.