Head of Marketing

Sloboda Studio is a software development company providing outsourcing and outstaffing services for startups and growing businesses. We focus on long-term partnerships and building dedicated development teams.

Currently, our marketing structure includes:

3 Lead Generation Specialists
1 Data Researcher

We are looking for a Head of Marketing who will take full ownership of marketing strategy, structure processes, and scale predictable pipeline generation. To build and lead a structured, data-driven marketing system that generates qualified leads, strengthens brand positioning, and supports sustainable revenue growth. This role combines strategic leadership and hands-on execution. 

Responsibilities:

• Own and execute the B2B marketing strategy for outsourcing / outstaffing
• Build and scale inbound and outbound marketing
• Own and grow key channels:

-Website (positioning, conversion, content)
-LinkedIn (organic + outbound)
-Upwork / similar platforms

• Develop and manage social presence:

-LinkedIn (primary)
-Facebook, Instagram, YouTube (brand & demand support)

• Generate MQLs and SQLs and work closely with Sales on deal closure
• Take responsibility for Marketing Sourced Revenue
• Research and validate new markets, niches, ICPs
• Test and validate hypotheses (offers, channels, messaging)
• Lead or actively participate in company rebranding & positioning
• Build marketing analytics, dashboards, and reporting

Qualifications:

• 5+ years in B2B marketing
• Proven experience in IT outsourcing / outstaffing / IT services
• Strong track record of impact on revenue and deals
• Deep understanding of inbound & outbound marketing
• Hands-on experience with LinkedIn as a B2B growth channel
• Experience with Upwork or similar platforms
• Strong analytical mindset, ownership mentality
• Strategic thinker with a hands-on approach

Key KPIs:

• Marketing Sourced Revenue
• Marketing-generated pipeline
• MQL → SQL → Deal conversion rates
• CAC, LTV, Marketing ROI
• Revenue by channel (LinkedIn, Upwork, Website)
• Speed of hypothesis validation

What success looks like:

• Marketing consistently generates qualified pipeline
• Clear contribution to closed deals and revenue
• Scalable inbound and outbound channels
• Data-driven decisions, fast hypothesis validation

Nice to have:

• Experience with US / EU markets
• Understanding of long B2B sales cycles
• Rebranding or repositioning experience
• Experience building marketing from scratch

What we offer:

• A key leadership role with direct impact on business growth
• Full ownership of marketing and freedom to execute
• Competitive compensation + performance-based bonuses
• Direct access to founders and decision-making
• Opportunity to scale the marketing function and team