Head of Retention

Responsibilities

• 3+ years of experience with retention campaigns in iGaming (casino/betting);
• Knowledge of key metrics: Retention rate, LTV, ARPU, Churn, DAU/WAU, Bonus cost, deposit statuses, and behavioral triggers;
• Skills in audience segmentation and building hypotheses for different segments (new, active, dormant, VIP);
• Experience working with CRM systems (e.g., Optimove, Exponea, Salesforce Marketing Cloud, etc.);
• Ability to independently launch, test, and optimize campaigns;
• Strong proficiency in Excel/Google Sheets, data analysis, and result visualization;
• Understanding of compliance and responsible gaming requirements within retention communications;
• Experience running A/B tests.

Requirements

• Experience in launching a retention function from scratch or participating in the launch of a new product;
• Skills in working with BI tools (Power BI, Tableau, Looker);
• Experience with push, in-app, SMS, call center, and offline activations;
• Experience communicating with product, VIP, marketing, and support teams;
• English level: Upper-Intermediate or higher;
• Understanding of seasonality, behavioral patterns, and specifics of different GEOs;
• Experience in identifying and localizing problems.