Media Buyer

Description:

We are looking for an experienced and results-driven Media Buyer with a strong background in lead generation. The ideal candidate will have a proven track record of successfully running profitable lead generation campaigns, managing traffic sources, and optimizing paid acquisition channels.

Responsibilities:

• Develop and execute strategic paid media buying plans to generate high-quality leads.
• Optimize social traffic sources, specifically TikTok Ads.
• Manage and monitor daily traffic acquisition budgets, ensuring ROI-positive campaigns.
• Track, analyze, and report on key performance metrics (CPA, ROAS, LTV, conversion rates, etc.).
• Research and test new ad creatives and audience targeting strategies to improve performance.
• Collaborate with creative teams to produce high-performing ad creatives and landing pages.
• Stay up to date with the latest trends in social media advertising, AI-driven media buying, and automation tools.
• Ensure compliance with advertising policies and regulatory requirements of TikTok and Facebook.

Requirements:

• 3+ years of experience in social media media buying and lead generation.
• Strong expertise in TikTok Ads(Facebook Ads will be a plus).
• Proven success in running and optimizing high-budget performance marketing campaigns.
• Strong analytical mindset with experience using Facebook Business Manager, TikTok Ads Manager, BI tools, and attribution models.
• Ability to identify, test, and scale profitable campaigns in different verticals.
• Understanding of compliance and regulations in social media advertising.
• Excellent problem-solving skills and ability to adapt to a fast-paced environment.
• Strong communication and leadership skills.