Web Analytics Specialist (GA4/GTM Optimization)

We’re looking for an experienced GA4 / GTM specialist to audit and optimize our analytics setup for a B2B website.

Objectives:

• Ensure conversion tracking is accurate and reliable (form submissions / thank-you flow)
• Improve attribution and channel reporting consistency
• Reduce data noise and improve reporting quality
• Deliver a clear list of findings + implement fixes
   

Scope:

• GA4 events & key events audit
• Conversion tracking validation
• GTM container review
• Attribution & channel grouping review
• Data hygiene improvements (internal/bot traffic handling, referral exclusions, unwanted parameters)
• Documentation + final verification
• Optional: Looker Studio dashboard improvements