SEO Specialist (iGaming)

We’re looking for a hands-on SEO Specialist to take full ownership of organic growth for an established online casino operating in the DACH region. This is an in-house role for someone who plans, executes, and delivers results end to end — not just follows tasks. The project is live, with existing traffic and revenue, requiring strong technical and content SEO expertise.

Responsibilities

On-site / Technical SEO

• Conduct and continuously improve technical SEO audits
• Optimize indexing, crawling, site structure, and internal linking
• Improve page speed, UX signals, and overall site performance
• Work closely with developers to resolve technical SEO issues
• Ensure compliance with Google SEO best practices

Content & On-page SEO

• Define and execute the SEO content strategy
• Optimize category and landing pages, meta data, headings, and on-page elements
• Understand search intent and adapt content to the iGaming niche
• Edit content directly or manage copywriters

Off-site SEO (Satellites & Backlinks)

• Plan and develop a satellite site network
• Own backlink strategy: partnerships, affiliate placements, authority building
• Understand and manage “safe” vs. “grey” SEO approaches within iGaming
   

SEO Strategy & Performance

• Perform keyword research and SERP analysis
• Set SEO priorities aligned with business goals
• Take responsibility for organic traffic, registrations, and conversions