Marketing Specialist

Key Responsibilities

• Develop and execute marketing strategies for international B2B and B2C clients.
• Design, optimize, and manage full-funnel marketing systems.
• Manage and analyze paid media campaigns (Google Ads, Meta Ads).
• Prepare technical briefs for SEO, email marketing, content, and PR initiatives.
• Conduct market, competitor, and customer research.

• Prepare analytical reports and client presentations.

   

Required Qualifications

• 2+ years of experience in marketing (agency or in-house; B2B/B2C).
• Proven experience with paid acquisition channels (Google Ads, Meta Ads).
• Strong analytical skills; hands-on experience with GA4, SimilarWeb or equivalent tools.
• Understanding of conversion funnels and performance optimization.
• Ability to manage multiple projects simultaneously.

• Structured thinking and strong communication skills.

   

Nice to Have

• Experience in international markets.
• Basic knowledge of SEO and email automation systems.
• Experience collaborating with designers, developers, and content teams.