Affiliate Program Manager (IGaming)

We are an iGaming group with our own technology platform and proprietary online casino brands operating in Tier-1 markets. We are currently looking for an Affiliate Program Manager / Affiliate Marketing Manager (Strong Junior / Middle) whose key mission is to build and grow an affiliate program from scratch.
 

This is not a role focused on supporting an existing affiliate program. It is a builder role — someone who will create the affiliate program as a product: positioning, operating rules, KPIs, partner value proposition, marketing packaging, tools, and go-to-market execution.

The role is ideal for a marketer who wants to move into a more responsible, product-driven position with direct impact on revenue and business scaling, with clear growth potential to Head of Affiliates.
 

Key Responsibilities
 

1. Affiliate Program Creation & Structure

• Design and launch an affiliate program from scratch:
  • partner terms and conditions
  • KPI and performance metrics system
  • partner motivation and competitive commercial terms
• Build partner segmentation (media buyers, SEO teams, content partners, etc.)
• Define onboarding and partner interaction workflows
   

2. Affiliate Program Marketing & Packaging

• Develop positioning and core branding of the affiliate program
• Launch an affiliate landing page:
  • coordinate in-house designers or external teams
  • prepare structure, copy, visuals, and offers
• Create marketing materials:
  • partner presentations
  • one-pagers
  • offer and terms descriptions
     

3. Tools, Analytics & Technical Setup

• Research and select affiliate software / tracking solutions
• Understand basic tracking and attribution logic
• Work with spreadsheets and dashboards:
  • partner performance
  • KPIs
  • funnel metrics (registrations, FTDs, revenue)
• Participate in defining and monitoring core affiliate KPIs
   

4. Go-to-Market & Partner Acquisition

• Launch the affiliate program through:
  • affiliate program directories
  • iGaming platforms and niche websites
  • Telegram channels and communities (iGaming, media buying, affiliate marketing)
• Outreach and initial communication with partners
• Negotiate basic terms and onboard partners
• Build and manage a pipeline of potential partners
   

5. Processes & Communication

• Maintain a structured partner and communication database
• Keep affiliate program documentation and processes up to date
• Collaborate with internal teams (marketing, product, design)
• Track tasks, deadlines, and execution
   

Requirements
 

Must Have

• Background in marketing (digital / performance / growth / marketing management)
• Ability to structure information and build systems from scratch
• Comfortable working with:
  • numbers
  • spreadsheets
  • KPIs
  • reports
     

Nice to Have (Optional)

• Experience in affiliate marketing or iGaming
• Understanding of traffic sources
• Experience with affiliate software or CRM systems
• Basic understanding of marketing funnels and performance metrics