Lead Generation Specialist (Upwork, Fiverr) to $1600

Responsibilities:

• Generate qualified B2B leads via Upwork and Fiverr as core acquisition channels;
• Optimize Upwork profiles, proposals, and Fiverr gigs for algorithmic visibility and conversion;
• Analyze and adapt to Upwork & Fiverr algorithm changes on an ongoing basis;
• Write high-converting English copy (profiles, proposals, gig descriptions);
• Build and test data-driven hypotheses on Fiverr and Upwork (A/B tests for profiles, bids/proposals, gig structure, keywords, pricing);
• Manage the lead acquisition funnel in cooperation with sales, where your part is to drive the first meaningful contact (replies, messages, or booked intro calls);

• Track and report performance metrics tied to business outcomes (e.g. SQLs generated, deals closed, revenue impact)

   

Target KPIs:

• Upwork: ≥20% view rate, ≥10% reply rate resulting in qualified leads and booked calls;
• Fiverr: ≥7% CTR, ≥40% lead-to-order rate.

Requirements:

• Deep understanding of Upwork and Fiverr algorithms and ranking logic;
• Proven, verifiable cases of profile/gig optimization with measurable lead results;
• Ability to connect platform metrics to lead outcomes (replies, qualified leads, booked calls);
• Strong written English (B2+), as copywriting is one of the core competencies;
• Strong performance mindset with focus on lead quality;
• Leadgen/SDR/sales experience within the software development industry and/or B2B services would be a plus.

We offer:

• Regular result-based salary reviews;
• Comfortable working hours (10-19 Kyiv time zone);
• Established product-focused environment;
• Range of tasks, from quick and simple to challenging investigation to run;
• Cheerful & dynamic environment;
• Friendly and open-minded team;
• Virtual workspace with perspective to move into one of the offices;
• Mentorship;
• Attractive social package (unlimited and paid sick days, fully paid vacation, birthday day off, etc;)
• Sport and English classes discounts.

Hiring steps:

• First interview with the Recruiter;
• Practical Assignment;
• Technical interview with the Team Lead;
• Job Offer.