Influencer Marketing Manager

About BigD

BigD is a fast-growing iGaming company operating multiple successful online casino and betting brands across global markets, with a strong presence in LATAM. We build long-term partnerships with publishers, affiliate networks, and creators who drive meaningful traffic and measurable results.

Our team combines deep industry expertise, high operational standards, and a strong performance-driven culture. We’re now expanding our marketing department and seeking an Influencer Marketing Manager who will scale our influencer/streamer acquisition across LATAM and other priority regions.

Role Overview

The Influencer Marketing Manager will own the entire cycle of creator partnerships — from research and outreach to campaign management, execution, and performance analysis. Your core goal is simple: build cost-effective influencer funnels that bring stable, high-quality traffic and deliver measurable ROI.

This is a hands-on position requiring strong market knowledge, creativity, communication skills, and the ability to operate in a fast-paced, data-driven environment.

Location: Remote / Flexible

Key Responsibilities

Influencer Strategy & Acquisition

• Develop and execute influencer marketing strategies to drive high-quality traffic to BigD brands.
• Identify, evaluate, and onboard relevant influencers, streamers, creators, and micro-creators across LATAM.
• Negotiate collaboration formats, pricing, KPIs, and campaign expectations.

Campaign Planning & Execution

• Manage influencer campaigns end-to-end: from idea and scripting to content approval and final publication.
• Prepare detailed briefs, technical requirements, scripts, and creative angles.
• Coordinate communication with creators, agents, and production teams.
• Ensure timely delivery of materials and compliance with brand and regulatory standards.

Optimization & Performance

• Monitor campaign results and optimize based on KPIs, traffic quality, conversion rate, and ROI goals.
• Identify winning formats and scale successful partnerships.
• Track budgets, payouts, and deliverables.

Research & Reporting

• Prepare competitive analysis and market landscape reports for influencer activities in LATAM.
• Track industry trends, new platforms, and emerging traffic opportunities.

• Provide weekly and monthly performance reports to the marketing and growth teams.

   

What We Expect From You

Experience & Skills

• 1+ year of experience in influencer marketing, creator partnerships, or digital marketing roles.
• Hands-on experience working with influencers in the LATAM region.
• Strong understanding of Instagram, Telegram, YouTube, TikTok, and streaming platforms.
• Ability to evaluate influencer profiles based on audience quality, geography, engagement, and cost metrics.
• Solid understanding of performance indicators: CR, CTR, CPC, CAC, ROI, retention metrics.
• Proficiency with analytical tools used to monitor creator performance and track campaign results.

Personal Qualities

• Creativity and the ability to generate new campaign concepts.
• Excellent communication and negotiation skills.
• Strong organizational skills with attention to detail.

• Self-driven mindset and comfort working with deadlines in a fast-paced environment.

   

We Offer

• Competitive compensation tied to experience and results (fixed + performance-based components where applicable).
• Remote-first format with flexible schedule and focus on outcomes, not hours.
• Opportunity to work with strong iGaming brands and large influencer budgets in LATAM and other GEOs.
• Professional growth: direct contact with experienced marketing, product, and analytics teams; ability to test new formats, tools, and platforms.
• Supportive environment with fast decision-making, minimum bureaucracy, and space for initiative.
• Paid vacation and sick leave in line with company policies.
• Long-term cooperation with the opportunity to grow into a Senior Influencer Manager or Team Lead role as the department scales.