Growth Lead (Paid + Funnels + Product Conversion)

Bookimed is a global medical treatment platform helping people choose the right clinic and doctor across multiple countries. It’s a high-ticket, high-trust category where “more traffic” is meaningless unless you can convert it into real patient decisions.

We’re building a growth engine that combines performance marketing + conversion funnels + product improvements, and we’re looking for a Growth Lead who can own this end-to-end and make it scalable.

This is not a “run ads and report CPM” role. It’s a role for someone who thinks in repeatable growth loops: channel → creative → landing/funnel → offer → product conversion → economics → scale.

What you’ll own

• Build and scale paid acquisition across the channels you’re strongest in (Meta / Google / TikTok / YouTube — not all required).
• Turn “campaigns” into repeatable growth plays (creative + funnel + offer + product conversion).
• Drive conversion improvements with product thinking: landing pages, onboarding flow, trust/proof, messaging, friction removal.
• Shape a performance-driven creative system (ads creatives, UGC-style assets, content that converts — not “nice content”).
• Run a consistent testing rhythm: launch → learn → decide → iterate → scale.
• Lead and align a small cross-functional group (paid / content / SMM + tight collaboration with product and sales).

What success looks like (first 60–90 days)

• You’ve launched and validated 1–2 scalable growth plays that show clear positive momentum and can be expanded with budget.
• The team is operating with a stable experimentation cadence and clear priorities — without founder micromanagement.
• We have a clear path to scale what works and kill what doesn’t.

What we’re looking for

Must-have

• Strong hands-on experience in performance marketing (you’ve scaled spend, not just managed agencies).
• Real funnel/CRO instincts: you can improve conversion with structure, not opinions.
• Solid understanding of unit economics and how to scale profitably.
• Ownership mindset: you don’t need perfect conditions — you create them.

Nice-to-have

• Experience in high-ticket lead gen, marketplaces, or complex decision journeys.
• Strong creative sense for performance (what actually makes ads convert).
• Comfort working with product teams and shipping improvements fast.

Why Bookimed

• Meaningful category: you’re helping people make serious health decisions, not selling another subscription.
• Complex growth challenge: high trust, multi-market, high intent — perfect for someone who likes building systems.
• AI inside the company: we actively invest in AI to speed up content, experimentation, and product improvements (not as a buzzword, but as a multiplier).

• Room to grow: if you build a scalable growth engine, this role can evolve into broader marketing leadership over time.

   

How to apply

Send:

• A short note on which channels you’re best at and what you’ve scaled.

• 2–3 examples of growth plays you’ve run (what you changed or created in the funnel and why).