Acquisition / Marketing / Facebook profile

Objective for this role :
Help us get on Facebook Ads (and get it there good)
Budget of acquisition that will be set up : 30k (50k max overall)

Experience / Skills:

• English is mandatory
• French is a strong plus
• Facebook ad manager : experience in trafficing campaign with strong budget
• Adset tagging integration experience
• Reporting experience and automation for multi network setups
• AI for creatives (video & images)

Missions:
1 Strategy
2 Creative creator (with AI)
3 Trafficking doer

• Design a strategy for Yoopies
  • Help to define our cost of visit / acquisition (TARGET)
  • Competitor analysis
  • Have a reco of what format / targetting might work for us
  • Listing of creative opportunities
  • Listing of targetting opportunities (cost effective / perf effective?)
  • A focus on retargetting … what we should do
  • Have a quick look at our analytics set up / modification needed
  • Roadmap of tests to set up (wich order)
  • Have a reco on the networks we should adress in addition of FB network…?
• Set up campaigns for the first campaigns :
  • Do the creatives with AI (video & image)
  • Set up campaign in FACEBOOK formats and targetting (that we can duplicate and tune) : TRAFFICKING