Retention manager

About Us
We are a fast-growing and leading company in the AI Voice space for the iGaming industry. We replace inefficient manual processes with scalable, reliable, and high-performance AI technology. Our solutions are already used by 20+ brands across 8+ geographies. We are well-funded, ambitious, and building a team of top professionals.

We’re looking for a Junior / Junior+ CRM & Retention specialist to support our Retention Manager with day-to-day operations and analytics. You’ll help us run and improve player communication funnels across SMS, calls, triggers, and multi-touch sequences — monitor performance, assist with hypothesis validation, and support A/B testing.

Responsibilities

• Create and refine player communication content (primarily SMS): adapt templates for different segments and scenarios, keep tone and structure consistent, write short compelling offers.
• Support preparation of CRM/retention funnel launches: define variables, segments, conditions, logic, and write clear launch specs/documentation.
• Hand off well-structured tasks to the team that builds/launches CRM funnels (so implementation is fast and unambiguous).
• Monitor funnel/campaign performance and track key metrics:
  • call reachability / contact rate
  • delivery rate
  • CTR
  • conversion and other funnel efficiency indicators
• Help validate hypotheses and gather data in collaboration with analysts (samples, cohorts, segment cuts, before/after comparisons).
• Assist with A/B testing (texts, offers, segments, timing, channels): set up, track, document outcomes and recommendations (scale/stop/iterate).
• Propose and improve operational processes: templates, checklists, documentation standards, launch workflow transparency.

Requirements

• Junior-level hands-on experience or solid understanding of CRM funnels / retention mechanics.
• Ability to work with performance metrics and make conclusions (delivery/CTR/conversion/contact rate).
• Strong attention to detail in operations: variables, templates, documentation, status tracking.
• Good written English (clear, concise, persuasive messaging).

Nice to Have

• Experience in iGaming / gambling / betting (player promo, retention, CRM).
• Prior experience running or supporting A/B tests and hypothesis-driven optimization.
• Understanding of player segmentation (new/active/dormant/VIP) and lifecycle messaging.
• Ability to support client-facing reporting if needed (not a core responsibility).

What we offer

• Fully remote work format and flexible working hours.
• Competitive salary pegged to USD.
• 24 days of paid vacation (sick leave, national, religious, and company holidays).
• A friendly communication culture and transparent processes.
• Dynamic work environment.
• Opportunities for professional development and career growth.
• No micromanagement — just trust, ownership, and freedom to experiment.